Post on 09-Jun-2015
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The Pros and Cons of Revamping Your Website
The internet and other new technology has had a
significant negative impact on the viability of
traditional advertising methods
such as
direct mail, newspaper ads, yellow pages, telemarketing, email marketing, and even TV
and radio advertising.
Due to the internet with its vast quantity of information, and the
fairly recent advent and widespread availability of smart
phones,
a large segment of the market no longer obtains their information
from the advertising methods mentioned awhile ago.
What do these changes mean
for small business?
This means that the business website is just as important as the
physical storefront and its location.
The appearance and content are the virtual equivalent of the
physical storefront.
No traffic means no sales.
The location of a site in the search results is the equivalent of the physical location of the store or
business.
Every business owner knows that if they are hard to find or difficult
to get to, this will mean fewer customers.
Now that we understand the importance of using the internet
and having a website for marketing purposes,
let’s look at the pros and cons of redesigning your website.
Here are some not-so-good reasons (the cons) –
because it hasn’t been redesigned in a while
in order to incorporate the new company look into the website
to please the whims of the creative department
because the boss said to do it
Better reasons (the pros) would be:
because the redesign will attract more prospects
because it will convert more leads into clients
to help build the company brand.
Something to Keep in Mind
Remember that you need to separate out the valid reasoning from the emotional justifications, even if a foot or two gets stepped
on.
Know the few things you should be doing to use your website
design as a marketing tool from an
Online Marketing Consultant
For more information or to get help with designing a website for
your business, visit
Internet Marketing Service Phoenix
www.elisepitterle.com