The Quiz with the Biz Tattoo @IIM Kozhikode

Post on 22-Nov-2014

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1.

Annual report of which company?

Answer

Emami

2*.

X brought this innovative thinking to succession planning. He devised a structure in which each of his four sons would hold one-fifth of the promoter shareholding in each company. He would hold another fifth. This meant each son would be in charge of his own slice of the empire, but have a share in his brothers’ businesses as well. The philosophy extended to the house that X built in Delhi where there are four separate quarters linked by a common kitchen. Identify X or the business family.

Answer

O. P. Jindal or the Jindal family.

3*.

The opinion columns for which famous magazine are titled:Analects, Bagehot, Charlemagne, Lexington, Buttonwood, Banyan, Baobab, Babbage, Game Theory, Schumpeter, Prospero.

Answer

The Economist

4.

What name is given to this type of women footwear?

Answer

Gladiators

5*.

Some facts about this company.• This company got its name from a famous

bookstore in London.• This company was founded in Allahabad and

still has its headquarters at Allahabad.• One of the first books of Rudyard Kipling 'Three

Soldiers' was published by this company. Name this famous company.

Answer

A. H. Wheeler

6.

Anil Ambani started X in 1983 with a capital base of Rs 10 lakh. The story goes that patriarch Dhirubhai gave the younger son Rs 10 lakh to start this advertising agency, which essentially was an in-house division of Reliance back then. Fresh out of Wharton, Ambani converted it into a separate agency with the Reliance-owned Y brand being its first and only account. Identify X & Y.

Answer

X - Mudra Y - Vimal

7*.

Which famous shopping store has the following instructions for the visitor's dress code :We would kindly ask all visitors to ensure all clothing is clean and presentable and that the appropriate footwear is worn whilst in the store. We would also ask that visitors refrain from wearing clothing which may reveal intimate parts of the body, or which portrays offensive pictures or writing, as well as refraining from wearing crash helmets in the store. In particular the code does not permit any person entering the store who is wearing high cut, sports or beach shorts, swimwear, bare midriffs, athletic singlets, cycling shorts or general sporting attire, bare feet or any extremes of personal presentation.

Answer

Harrods

8.

Which famous company started out this way?

Answer

Flipkart.com

9.

What are these types of?Subtitle, tubelight, chipkoo, kanjoos, status update , beep , dhinchak, vasooli , sharing , activist , LOL , fan , party , lazy , filmy , pakau , bhukkad , proxy , curious , music , and despo.

Answer

Types of friends as per Airtel’s ‘Har Ek Friend Zaruri Hota Hai’ campaign.

10.

Jay Leno, the famous American stand-up comedian & talk show host is famous for owing a fleet of more than 100 cars, 90 bikes, 5 trucks and 4 aircrafts. Which is the only Indian auto brand that is a part of this enviable collection?

Answer

11*.

Ad for which “visionary” airline?

Answer

12.

Supply chain of which famous co-operative organization in India?

Answer

Shri Mahila Grih Udyog Lijjat Papad

13*.

When this famous billionaire appeared for a job interview with the Dunder Mufflin Paper Company this year, these were lines spoken by him- "Can you do any better on salary? What about mileage when I use my car? I mean, gas ain't cheap you know. [They offer him $0.25 per gallon.] How about 27 cents per gallon?" "And when I make long distance calls, will they be monitored? Or is it on the honor system?" Who was this billionaire?

Answer

Warren Buffett

14.

He is the chairman of Aptech Limited and Hungama Digital Media Entertainment Private Ltd. RaRe Enterprises is the name of the privately owned firm by him, which derives its name from the first two initials of his name and wife's name. Identify him.

Answer

Rakesh Jhunjhunwala

15.

As per the rules of the Mumbai Dabbawala’s Nutan Mumbai Tiffin Box Suppliers’ Association, a Dabbawala can be fined only for one reason and that is for not wearing a ________. They are fined Rs. 25 for this offence. FITB

Answer

Gandhi Cap

16.

Who is credited as the primary patent holder for this staircase design?

Answer

Steve Jobs

17*.

Connect them with a guy called David Whitbread.

Answer

Onida Devils

18.

___________ is a social and commercial custom of North India and Pakistan that is based on the belief that the first sale of a day or other selling period establishes the seller's luck for subsequent transactions during the remainder of the day. In practical terms this means that sellers try to ensure that the first or ________ sale happens on a cash-only basis, and ideally without any discounts i.e. at full-price, though the social protocol associated with ________ sales varies by region.FITB.

Answer

Bohni

19*.

Connect.

Answer

The only two non-Tata chairman of the Tata group.

20.

Connect.

Answer

Both brand names come from reading their names backwards.OPRAH = HARPOSERENA = ANERES

21.

Launched on 2nd July, 1806 mainly to fund General Wellesley's wars against Tipu Sultan and the Marathas . It was renamed on January 2, 1809, once again in 1921 and then to its present name after the Act of Parliament on 1st July 1955. What?

Answer

State Bank Of India

22.

Ingredients of which famous logo.

Answer

23*.

X started his clothing company in 1924 in Metzingen, where it is still based, a small town south of Stuttgart. However, due to the economic climate in Germany at the time X was forced into bankruptcy in 1930. Undeterred, X set up a new business and in 1931 became a member of the Nazi party. With the rise of Adolf Hitler in 1933, X's business also began to prosper as he became an RZM-licensed (official) supplier of uniforms to the SA, SS, Hitler Youth, NSKK and other Party organizations. With the defeat of Germany in 1945, X was charged with being sympathetic to the Nazi cause and using forced labor, and was denied the right to vote in Germany and ordered to pay a fine. He died in 1948 but his business survived. Identify X.

Answer

Hugo Boss

24.

Bajaj Auto markets its three-wheeler commercial vehicles under the brand name “RE”. Expand RE.

Answer

Reverse Engine

25.

Beginning in 2007, Mountain Dew began a promotion entitled “___________” which involved fans of the beverage brand electing new flavors, colors, names, packaging graphics and advertisements for upcoming Mountain Dew products. The campaign has been the subject of recognition within the advertising industry, cited as one of the earliest and longest-running examples of crowdsourcing to make decisions about a product. Online voters selected from three choices: Supernova (a strawberry-melon flavor), Revolution (a berry flavor), and Voltage (a raspberry-citrus flavor). On August 17, 2008, Voltage was announced as the winning flavor. FITB

Answer

Dewmocracy

26.

VT-SPD Chilli,VT-SPF Coriander,VT-SPH Saffron,VT-SPJ Mint,VT-SPK Fennel,VT-SPL Cardamom,VT-SPM Pepper,VT-SPO Dill,VT-SPP Rosemary,VT-SPQ Basil,VT-SPR Thyme,VT-SPS Mustard,VT-SPW Cinnamon,VT-SGE Tamarind,VT-SPT Clove,VT-SPU Anise,VT-SGB Oregano,VT-SGC Fenugreek,VT-SGD Sesame. What are they?

Answer

Spicejet Aircrafts.

27.

Here’s the official guide to eat a particular product.

Step 1: Grab your _________. Holding each chocolatey part, twist them in opposite directions. Now gently pull them apart revealing the shiny vanilla cream!Step 2: Lick the creamy filling right away. This is the simplest part isn’t it? Don’t lick it all off, leave some for next step.Step 3: Put the two halves together. Now, holding it with your fingertips, dip the whole ______ in your full glass of milk. Let it soak in the milky goodness before you chew it away.

FITB.

Answer

Oreo Biscuit

28.

Everyone here knows about Herzberg’s Two Factor Theory which talks of motivators and hygiene factors. Herzberg often referred to the hygiene factors as "KITA" factors, where KITA is an acronym for ____________, the process of providing incentives or a threat of punishment to cause someone to do something. FITB

Answer

Kick In The Ass

29*.

In 1893, the Financial Times first began _____________ as a stroke of marketing genius to distinguish the FT from its major competitor, the Financial News. It was also said that it was cheaper using this idea. This idea is now followed by many of the business newspapers across the world. What is it?

Answer

Printing in salmon pink colour paper.

30.

An ad for?

Answer

31*.

Connect.

Answer

Fake brands used by Quentin Tarintino in his movies.

32.

Ad for?

Answer

Vaseline

33.

This brand has been named after

Answer

Sachin Tendulkar

34.

This brand hasn’t spent a single rupee on advertising since its launch in the mid 50s. It has innumerable number of pages and groups devoted to it on Facebook, one of them run with the abbreviation “Comrade”(Council of ______ Addicted Drinkers and Eccentrics . It is the largest selling brand in the world in its category. It is manufactured by Mohan Meakin Limited.FITB

Answer

Gham Ka Saathi Rum, Old Monk.

35.

It so happened that a quiz contest aired on Doordarshan in February 1967, in which participants could easily answer questions pertaining to Greek mythology, but were unable to reply to the question "In the Ramayana, who was Rama's mother?". Seeing this, Anant Pai came up with the idea of creating which comic series?

Answer

Amar Chitra Katha (ACK)

36.

XYLXY is a brand of hydrogenated vegetable oil popular in South Asia. The substance was originally imported from the Netherlands in the 1930s by the trading company XYXY Limited. When Hindustan Lever Limited wanted to brand it, the trader, who still retained a commercial connection with the product, said it had to be named after his company. HLL wanted to include the letter 'L' in it for Lever (of the Unilever group), and thus was born one of the longest-living brands in India. What is XYLXY here?

Answer

DALDA

37*.

Expand TJ.

Answer

Tihar Jail

38.

Which product adorns the legendary Madras stripes (golden coloured pin striping on the fuel tank) that are hand-painted by two brothers E.Kishore & E.Jayakumar for all of its production that rolls out of the factory?

Answer

Royal Enfield Bullet

39.

Starting business in the 1900s, the logo for this company was created in the late 1960s. After a photo shoot for a bathing suit ad, a man and a woman were sitting back-to-back, naked, with the outlines of their bodies traced by the back lighting. This led to the creation of its logo. Identify the brand.

Answer

40.

Ad for?

Answer

41*.

What is common to the logos of these watch brands?

Answer

All these brands have the Swiss flag in their logo.

42.

If you type in ‘bras.com’ or ’underwear.com’ in your web browser, you get redirected to which fashion & clothing company’s website?

Answer

Calvin Klein

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