A M A R K E T E R ’ S G U I D E T O C H A T B O T S

Conversational AI

Ashu Garg, General Partner

THE RISE OF

@ashugarg

What is AI?

DEEP REINFORCEMENT LEARNINGDEEP LEARNINGMACHINE LEARNING

A.I. 101(010101)

EDGES FEATURES FACES

How Deep Learning Works

But there are limits…

But there are limits…

3 Keys to the AI World

Reinventing Human to Machine Interactions01

Data is Oxygen02

New Stack for a New Workload03

03 New Stack for a New Workload

APPLICATIONS

CODE LIBRARIES

COMPUTATIONAL FRAMEWORKS

PLATFORM

HARDWARE

Application Stack* Technology Stack

*The New Moats: Why Systems of Intelligence are the Next Defensible Business Model by Jerry Chen

Chatbots

Messaging Is Eating Other Interfaces

20162011 2012 2013 2014 2015

Big 4 Social Networking AppsBig 4 Messaging Apps

3,000

2,500

2,000

1,500

1,000

500

0

Mon

thly

Act

ive

Use

rs in

Milli

ons

Source: Includes IDC, Magma Global, and Foundation Capital estimates

Full Picture of User

Behavior on web

Offline transactions

Mobile behavior

External data (world)

Chat conversations

Voice conversations

Physical movement IoT devices

Just Another Piece of Data

Messaging Is Emerging as a Platform

New Technology Stacks Emerge

ANALYTICSAPP DEV PLATFORMS

DEVELOPER TOOLKITS

END-TO-END APPS

RETAIL CPG HOSPITALITY FINANCIAL SERVICES B2B

ELIMINATE $65B OF HUMAN COSTS

2016 Annual salary expenditures on customer service, sales reps for financial services, insurance

MAKE PREVIOUSLY UNAFFORDABLE ‘SERVICES’ AFFORDABLE

Massive Marketing Opportunity

37%

$174B

$65B of potential savings

Source: Business Intelligence

THANK YOU@ashugarg