Native Programmatic Advertising

The Rise of the Visual Web Publishers are making the transition towards image centric site designs

The evolution of display.Banner Ad

IAB standardization creates the blueprint for the banner

banner ad

In-Feed Ad Visual Web gives brands a

new canvas in-feed

sponsored

Rich Media Banners are enhanced with

interactive elements

Rich Media Ad

Page Layout Responsive 3 column

Sub-Headline Font: Helvetica Font Size: 10px Font Color#555

Headline FONT: Helvetica FONT SIZE: 14px FONT COLOR: #191919

Caption FONT: Helvetica FONT SIZE: 6px FONT COLOR:#555

Image Size 455px x 248px

Social Sharing Style FONT: Helvetica FONT SIZE: 6px FONT COLOR:#161616

Image Aspect Ratio 1.83467

Creative is Simple.

Headline: The Slide and Sleek Chamber Desk

Caption: An immaculately clean white desktop is either

the sign of a highly organized, compulsive

neatnik.

2. Headline & Caption

http://www.cb2.com/chamber-desk

3. Clickthrough URL1. Image & Logo

HEADLINE The slide and seek chamber desk !CAPTION An immaculately clean white desktop is either the sign of a highly organized, compulsive neatnik. Or a peek into the genius of designer Manuel Saez. Clever worktop in high-gloss white lacquer engineered wood slides open via integrated pull to reveal nine square feet of space. !CLICK THROUGH URL http://www.cb2.com/apt-cb2/special-features/chamber-desk/s672395 !LOGO

IMAGE

Scalable across devices.desktop

in appmobile web

tablet

Ad Mouseover Rate

Banner Ad TripleLift

11.65%

4.20%

277% Lift

% Clickthrough Rate

Banner Ad TripleLift

0.23%

0.07%

328% Lift

Brand Lift

Banner Ad TripleLift

17.1%

4.5%

281% Lift

Banner Ad vs

Native ads are effective.

Native is insightful.

Clickthrough Rate

0.0057 0.0053 0.0051

1 2 3

Mouseovers

0.1195 0.1173 0.1172

1 2 3

Shares

57 44 39

1 2 3

!

!

ari@triplelift.com