SMARTER SOCIAL The Role of Social in Search:

SAScon 2013

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ABOUT LINKDEX

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LINKS ARE THE BACKBONE

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THE SOCIAL LINK GRAPH

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THE TWO WORLDS COLLIDE

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AUTHORSHIP IS THE GLUE

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GOOGLE TO FORCE AUTHORSHIP?

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Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance. Eric Schmidt - February 2013

THE BIEBER PROBLEM

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AUTHORSHIP ANALYSIS

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CHARLIE SHEEN INTERNSHIP

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TIGER  BLOOD  =  #WINNING  

ASOS YELLOW DRESS

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YELLOW DRESS

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£153,911.00 WTF!?!?!

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CONFINDENTIAL INSIGHTS

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PSSSSST…  HERE’S  

SOMETHING  AWESOME  

TOPICAL AUTHORITY

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MY TOP TEN TAKEAWAYS

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MAKE YOUR PAGES ENGAGING

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#RCS  BABY!  

GREAT & EPIC GETS SHARED

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MAYBE  THIS  WASN’T  THE  BEST  IDEA  :-­‐(  

INFLUENCE THE INFLUENCERS

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LINKS & SHARES ARE DIFFERENT

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YOUR BLOG MIGHT BE BROKEN

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LONGFORM CONTENT FTW!

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COMMUNITY BUILDING & PUBLISHING ARE THE FUTURE

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THE KEY TO POWER

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THE KEY TO POWER

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SIGNALS ARE GOING FULL CIRCLE

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CHALLENGE OLD SCHOOL THINKING

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RECIPROCAL    LINKS  FTW!  

#SMARTERCONTENT

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THANKS FOR LISTENING :-)

Feel free to connect: => Slides: slideshare.net/stevejlock => Email: stephen.lock@linkdex.com => Twitter: @stevejlock / @linkdex => LinkedIn: linkedin.com/in/stevejlock

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