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who is best to massimo burgio global search interactive / sempo sascon search analytics social media manchester april 28, 2010 the social media marketing opportunity exploit
| Date post: | 13-Sep-2014 |
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who is best to
massimo burgio global search interactive / sempo sascon search analytics social media manchester april 28, 2010
the social media marketing
opportunity exploit
exploit?
how to
the social media marketing
opportunity leverage
massimo burgio global search interactive / sempo sascon search analytics social media manchester april 28, 2010
social media
“wikipedia”
one step beyond: what is social media
online practices and technologies that users adopt to share content, feelings,
opinions, experiences, and the same media.
social media ”social media isn't just about big networks
like facebook and myspace, it's about brands having conversations."
“lloyd salmons, IAB social media council”
one step beyond: what is social media
social media ”social media it's definitely not about
exploitation."
“massimo burgio, global search interactive”
one step beyond: what is social media
social search ”people helping people finding stuff"
“chris sherman, searchengineland / SMX”
one step beyond: what is social search
one step beyond: new mktg intelligence
step 1: listen
one step beyond: social marketing tools
step 2: engage
new 4Ps for social media marketing
4Ps don’t del marketing sociale
social media marketing: facebook what?
source: briansolis.com theconversationprism.com
social media marketing: facebook what?
social media strategies: by goals
social media strategies: by goals
source: cmo.com
social media strategies: by goals
social media strategies: by goals
source: cmo.com
social media strategies: by goals
social media strategies: time + resources
always ask your users first
where? i.e. which are your favorite social networks? do you read blogs? do you go online from home, work or mobile?
what? i.e. do you use RSS? which web services do you expect from our site? which FB app do you need? are you interested in iPhone apps?
how? i.e. give us feedback on our site / product / service, how can we improve our call center?
always ask your users first
customers and prospects your target market
employees and advisory boards your business “family”
business partners and suppliers your business “ecosystem”
competitors you don’t have to ask =)
(remember) it’s all about the users, but it’s also about the brand
find your own social way don’t exploit, contribute !!!
the best solution for your business?
thanks!
massimo burgio global search interactive / sempo
globalsearchinteractive.net [email protected]
facebook.com/massimoburgio twitter.com/massimoburgio linkedin.com/in/massimoburgio slideshare.net/massimoburgio
