Post on 20-Aug-2015
transcript
The Role of Social Media in Lead Generation
Ellie Mirman
Product Marketing Manager HubSpot
Twitter ellieeille
Social Media is Just
One Piece of the Puzzle
Social media is
not magic
Joining Facebook Twitter or LinkedIn
will not revolutionize
your company or your marketing
You still need to
bull Identify your audience
bull Get them to notice you
bull Create value for them
bull Sell something to them
bull Keep them happy
None of this has changed
Social media is one tool
used best as part of a balanced
inbound marketing strategy
79 more
followers for companies
that combine a blog
with social media
97 more links
(for better rankings)
for companies
that combine SEO
with social media
Social media generates
business results
46 businesses
say they
acquired a customer
from blogs
or social media
Both B2B amp B2C companies
say they
acquired a customer
from blogs
or social media
The Role of Social Media
in Lead Generation Funnel
TOFU (Top of the Funnel)
MOFU (Middle of the Funnel)
Website Visitors
Sales
Leads
TOFUFill the top of the funnel
Get Ideas for Content
Create content your personas want
Find Prospects
Expand Reach of Content
Encourage Sharing
MOFUConvert in the middle
of the funnel
Capture Leads
Identify Hot Leads
Get Lead Intel
AnalyzeMeasure the funnel
Visitors Leads Sales
SEO
Social
Media
Analyze conversion rates by channel
Compare social media channels
Measure total reach
A few tipsTo leave you with
Know your goal
Think like a publisher
Experiment
Learn rinse repeat
Case Studies
Case Study Palomar Technologies
41
Case Study Indium Corporation
42
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
43
The Results
44
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Thank You
45
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Social Media is Just
One Piece of the Puzzle
Social media is
not magic
Joining Facebook Twitter or LinkedIn
will not revolutionize
your company or your marketing
You still need to
bull Identify your audience
bull Get them to notice you
bull Create value for them
bull Sell something to them
bull Keep them happy
None of this has changed
Social media is one tool
used best as part of a balanced
inbound marketing strategy
79 more
followers for companies
that combine a blog
with social media
97 more links
(for better rankings)
for companies
that combine SEO
with social media
Social media generates
business results
46 businesses
say they
acquired a customer
from blogs
or social media
Both B2B amp B2C companies
say they
acquired a customer
from blogs
or social media
The Role of Social Media
in Lead Generation Funnel
TOFU (Top of the Funnel)
MOFU (Middle of the Funnel)
Website Visitors
Sales
Leads
TOFUFill the top of the funnel
Get Ideas for Content
Create content your personas want
Find Prospects
Expand Reach of Content
Encourage Sharing
MOFUConvert in the middle
of the funnel
Capture Leads
Identify Hot Leads
Get Lead Intel
AnalyzeMeasure the funnel
Visitors Leads Sales
SEO
Social
Media
Analyze conversion rates by channel
Compare social media channels
Measure total reach
A few tipsTo leave you with
Know your goal
Think like a publisher
Experiment
Learn rinse repeat
Case Studies
Case Study Palomar Technologies
41
Case Study Indium Corporation
42
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
43
The Results
44
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Thank You
45
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Social media is
not magic
Joining Facebook Twitter or LinkedIn
will not revolutionize
your company or your marketing
You still need to
bull Identify your audience
bull Get them to notice you
bull Create value for them
bull Sell something to them
bull Keep them happy
None of this has changed
Social media is one tool
used best as part of a balanced
inbound marketing strategy
79 more
followers for companies
that combine a blog
with social media
97 more links
(for better rankings)
for companies
that combine SEO
with social media
Social media generates
business results
46 businesses
say they
acquired a customer
from blogs
or social media
Both B2B amp B2C companies
say they
acquired a customer
from blogs
or social media
The Role of Social Media
in Lead Generation Funnel
TOFU (Top of the Funnel)
MOFU (Middle of the Funnel)
Website Visitors
Sales
Leads
TOFUFill the top of the funnel
Get Ideas for Content
Create content your personas want
Find Prospects
Expand Reach of Content
Encourage Sharing
MOFUConvert in the middle
of the funnel
Capture Leads
Identify Hot Leads
Get Lead Intel
AnalyzeMeasure the funnel
Visitors Leads Sales
SEO
Social
Media
Analyze conversion rates by channel
Compare social media channels
Measure total reach
A few tipsTo leave you with
Know your goal
Think like a publisher
Experiment
Learn rinse repeat
Case Studies
Case Study Palomar Technologies
41
Case Study Indium Corporation
42
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
43
The Results
44
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Thank You
45
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
You still need to
bull Identify your audience
bull Get them to notice you
bull Create value for them
bull Sell something to them
bull Keep them happy
None of this has changed
Social media is one tool
used best as part of a balanced
inbound marketing strategy
79 more
followers for companies
that combine a blog
with social media
97 more links
(for better rankings)
for companies
that combine SEO
with social media
Social media generates
business results
46 businesses
say they
acquired a customer
from blogs
or social media
Both B2B amp B2C companies
say they
acquired a customer
from blogs
or social media
The Role of Social Media
in Lead Generation Funnel
TOFU (Top of the Funnel)
MOFU (Middle of the Funnel)
Website Visitors
Sales
Leads
TOFUFill the top of the funnel
Get Ideas for Content
Create content your personas want
Find Prospects
Expand Reach of Content
Encourage Sharing
MOFUConvert in the middle
of the funnel
Capture Leads
Identify Hot Leads
Get Lead Intel
AnalyzeMeasure the funnel
Visitors Leads Sales
SEO
Social
Media
Analyze conversion rates by channel
Compare social media channels
Measure total reach
A few tipsTo leave you with
Know your goal
Think like a publisher
Experiment
Learn rinse repeat
Case Studies
Case Study Palomar Technologies
41
Case Study Indium Corporation
42
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
43
The Results
44
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Thank You
45
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Social media is one tool
used best as part of a balanced
inbound marketing strategy
79 more
followers for companies
that combine a blog
with social media
97 more links
(for better rankings)
for companies
that combine SEO
with social media
Social media generates
business results
46 businesses
say they
acquired a customer
from blogs
or social media
Both B2B amp B2C companies
say they
acquired a customer
from blogs
or social media
The Role of Social Media
in Lead Generation Funnel
TOFU (Top of the Funnel)
MOFU (Middle of the Funnel)
Website Visitors
Sales
Leads
TOFUFill the top of the funnel
Get Ideas for Content
Create content your personas want
Find Prospects
Expand Reach of Content
Encourage Sharing
MOFUConvert in the middle
of the funnel
Capture Leads
Identify Hot Leads
Get Lead Intel
AnalyzeMeasure the funnel
Visitors Leads Sales
SEO
Social
Media
Analyze conversion rates by channel
Compare social media channels
Measure total reach
A few tipsTo leave you with
Know your goal
Think like a publisher
Experiment
Learn rinse repeat
Case Studies
Case Study Palomar Technologies
41
Case Study Indium Corporation
42
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
43
The Results
44
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Thank You
45
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
79 more
followers for companies
that combine a blog
with social media
97 more links
(for better rankings)
for companies
that combine SEO
with social media
Social media generates
business results
46 businesses
say they
acquired a customer
from blogs
or social media
Both B2B amp B2C companies
say they
acquired a customer
from blogs
or social media
The Role of Social Media
in Lead Generation Funnel
TOFU (Top of the Funnel)
MOFU (Middle of the Funnel)
Website Visitors
Sales
Leads
TOFUFill the top of the funnel
Get Ideas for Content
Create content your personas want
Find Prospects
Expand Reach of Content
Encourage Sharing
MOFUConvert in the middle
of the funnel
Capture Leads
Identify Hot Leads
Get Lead Intel
AnalyzeMeasure the funnel
Visitors Leads Sales
SEO
Social
Media
Analyze conversion rates by channel
Compare social media channels
Measure total reach
A few tipsTo leave you with
Know your goal
Think like a publisher
Experiment
Learn rinse repeat
Case Studies
Case Study Palomar Technologies
41
Case Study Indium Corporation
42
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
43
The Results
44
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Thank You
45
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
97 more links
(for better rankings)
for companies
that combine SEO
with social media
Social media generates
business results
46 businesses
say they
acquired a customer
from blogs
or social media
Both B2B amp B2C companies
say they
acquired a customer
from blogs
or social media
The Role of Social Media
in Lead Generation Funnel
TOFU (Top of the Funnel)
MOFU (Middle of the Funnel)
Website Visitors
Sales
Leads
TOFUFill the top of the funnel
Get Ideas for Content
Create content your personas want
Find Prospects
Expand Reach of Content
Encourage Sharing
MOFUConvert in the middle
of the funnel
Capture Leads
Identify Hot Leads
Get Lead Intel
AnalyzeMeasure the funnel
Visitors Leads Sales
SEO
Social
Media
Analyze conversion rates by channel
Compare social media channels
Measure total reach
A few tipsTo leave you with
Know your goal
Think like a publisher
Experiment
Learn rinse repeat
Case Studies
Case Study Palomar Technologies
41
Case Study Indium Corporation
42
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
43
The Results
44
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Thank You
45
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Social media generates
business results
46 businesses
say they
acquired a customer
from blogs
or social media
Both B2B amp B2C companies
say they
acquired a customer
from blogs
or social media
The Role of Social Media
in Lead Generation Funnel
TOFU (Top of the Funnel)
MOFU (Middle of the Funnel)
Website Visitors
Sales
Leads
TOFUFill the top of the funnel
Get Ideas for Content
Create content your personas want
Find Prospects
Expand Reach of Content
Encourage Sharing
MOFUConvert in the middle
of the funnel
Capture Leads
Identify Hot Leads
Get Lead Intel
AnalyzeMeasure the funnel
Visitors Leads Sales
SEO
Social
Media
Analyze conversion rates by channel
Compare social media channels
Measure total reach
A few tipsTo leave you with
Know your goal
Think like a publisher
Experiment
Learn rinse repeat
Case Studies
Case Study Palomar Technologies
41
Case Study Indium Corporation
42
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
43
The Results
44
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Thank You
45
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
46 businesses
say they
acquired a customer
from blogs
or social media
Both B2B amp B2C companies
say they
acquired a customer
from blogs
or social media
The Role of Social Media
in Lead Generation Funnel
TOFU (Top of the Funnel)
MOFU (Middle of the Funnel)
Website Visitors
Sales
Leads
TOFUFill the top of the funnel
Get Ideas for Content
Create content your personas want
Find Prospects
Expand Reach of Content
Encourage Sharing
MOFUConvert in the middle
of the funnel
Capture Leads
Identify Hot Leads
Get Lead Intel
AnalyzeMeasure the funnel
Visitors Leads Sales
SEO
Social
Media
Analyze conversion rates by channel
Compare social media channels
Measure total reach
A few tipsTo leave you with
Know your goal
Think like a publisher
Experiment
Learn rinse repeat
Case Studies
Case Study Palomar Technologies
41
Case Study Indium Corporation
42
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
43
The Results
44
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Thank You
45
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Both B2B amp B2C companies
say they
acquired a customer
from blogs
or social media
The Role of Social Media
in Lead Generation Funnel
TOFU (Top of the Funnel)
MOFU (Middle of the Funnel)
Website Visitors
Sales
Leads
TOFUFill the top of the funnel
Get Ideas for Content
Create content your personas want
Find Prospects
Expand Reach of Content
Encourage Sharing
MOFUConvert in the middle
of the funnel
Capture Leads
Identify Hot Leads
Get Lead Intel
AnalyzeMeasure the funnel
Visitors Leads Sales
SEO
Social
Media
Analyze conversion rates by channel
Compare social media channels
Measure total reach
A few tipsTo leave you with
Know your goal
Think like a publisher
Experiment
Learn rinse repeat
Case Studies
Case Study Palomar Technologies
41
Case Study Indium Corporation
42
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
43
The Results
44
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Thank You
45
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
The Role of Social Media
in Lead Generation Funnel
TOFU (Top of the Funnel)
MOFU (Middle of the Funnel)
Website Visitors
Sales
Leads
TOFUFill the top of the funnel
Get Ideas for Content
Create content your personas want
Find Prospects
Expand Reach of Content
Encourage Sharing
MOFUConvert in the middle
of the funnel
Capture Leads
Identify Hot Leads
Get Lead Intel
AnalyzeMeasure the funnel
Visitors Leads Sales
SEO
Social
Media
Analyze conversion rates by channel
Compare social media channels
Measure total reach
A few tipsTo leave you with
Know your goal
Think like a publisher
Experiment
Learn rinse repeat
Case Studies
Case Study Palomar Technologies
41
Case Study Indium Corporation
42
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
43
The Results
44
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Thank You
45
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
TOFU (Top of the Funnel)
MOFU (Middle of the Funnel)
Website Visitors
Sales
Leads
TOFUFill the top of the funnel
Get Ideas for Content
Create content your personas want
Find Prospects
Expand Reach of Content
Encourage Sharing
MOFUConvert in the middle
of the funnel
Capture Leads
Identify Hot Leads
Get Lead Intel
AnalyzeMeasure the funnel
Visitors Leads Sales
SEO
Social
Media
Analyze conversion rates by channel
Compare social media channels
Measure total reach
A few tipsTo leave you with
Know your goal
Think like a publisher
Experiment
Learn rinse repeat
Case Studies
Case Study Palomar Technologies
41
Case Study Indium Corporation
42
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
43
The Results
44
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Thank You
45
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
TOFUFill the top of the funnel
Get Ideas for Content
Create content your personas want
Find Prospects
Expand Reach of Content
Encourage Sharing
MOFUConvert in the middle
of the funnel
Capture Leads
Identify Hot Leads
Get Lead Intel
AnalyzeMeasure the funnel
Visitors Leads Sales
SEO
Social
Media
Analyze conversion rates by channel
Compare social media channels
Measure total reach
A few tipsTo leave you with
Know your goal
Think like a publisher
Experiment
Learn rinse repeat
Case Studies
Case Study Palomar Technologies
41
Case Study Indium Corporation
42
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
43
The Results
44
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Thank You
45
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Get Ideas for Content
Create content your personas want
Find Prospects
Expand Reach of Content
Encourage Sharing
MOFUConvert in the middle
of the funnel
Capture Leads
Identify Hot Leads
Get Lead Intel
AnalyzeMeasure the funnel
Visitors Leads Sales
SEO
Social
Media
Analyze conversion rates by channel
Compare social media channels
Measure total reach
A few tipsTo leave you with
Know your goal
Think like a publisher
Experiment
Learn rinse repeat
Case Studies
Case Study Palomar Technologies
41
Case Study Indium Corporation
42
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
43
The Results
44
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Thank You
45
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Create content your personas want
Find Prospects
Expand Reach of Content
Encourage Sharing
MOFUConvert in the middle
of the funnel
Capture Leads
Identify Hot Leads
Get Lead Intel
AnalyzeMeasure the funnel
Visitors Leads Sales
SEO
Social
Media
Analyze conversion rates by channel
Compare social media channels
Measure total reach
A few tipsTo leave you with
Know your goal
Think like a publisher
Experiment
Learn rinse repeat
Case Studies
Case Study Palomar Technologies
41
Case Study Indium Corporation
42
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
43
The Results
44
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Thank You
45
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Find Prospects
Expand Reach of Content
Encourage Sharing
MOFUConvert in the middle
of the funnel
Capture Leads
Identify Hot Leads
Get Lead Intel
AnalyzeMeasure the funnel
Visitors Leads Sales
SEO
Social
Media
Analyze conversion rates by channel
Compare social media channels
Measure total reach
A few tipsTo leave you with
Know your goal
Think like a publisher
Experiment
Learn rinse repeat
Case Studies
Case Study Palomar Technologies
41
Case Study Indium Corporation
42
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
43
The Results
44
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Thank You
45
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Expand Reach of Content
Encourage Sharing
MOFUConvert in the middle
of the funnel
Capture Leads
Identify Hot Leads
Get Lead Intel
AnalyzeMeasure the funnel
Visitors Leads Sales
SEO
Social
Media
Analyze conversion rates by channel
Compare social media channels
Measure total reach
A few tipsTo leave you with
Know your goal
Think like a publisher
Experiment
Learn rinse repeat
Case Studies
Case Study Palomar Technologies
41
Case Study Indium Corporation
42
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
43
The Results
44
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Thank You
45
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Encourage Sharing
MOFUConvert in the middle
of the funnel
Capture Leads
Identify Hot Leads
Get Lead Intel
AnalyzeMeasure the funnel
Visitors Leads Sales
SEO
Social
Media
Analyze conversion rates by channel
Compare social media channels
Measure total reach
A few tipsTo leave you with
Know your goal
Think like a publisher
Experiment
Learn rinse repeat
Case Studies
Case Study Palomar Technologies
41
Case Study Indium Corporation
42
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
43
The Results
44
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Thank You
45
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
MOFUConvert in the middle
of the funnel
Capture Leads
Identify Hot Leads
Get Lead Intel
AnalyzeMeasure the funnel
Visitors Leads Sales
SEO
Social
Media
Analyze conversion rates by channel
Compare social media channels
Measure total reach
A few tipsTo leave you with
Know your goal
Think like a publisher
Experiment
Learn rinse repeat
Case Studies
Case Study Palomar Technologies
41
Case Study Indium Corporation
42
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
43
The Results
44
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Thank You
45
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Capture Leads
Identify Hot Leads
Get Lead Intel
AnalyzeMeasure the funnel
Visitors Leads Sales
SEO
Social
Media
Analyze conversion rates by channel
Compare social media channels
Measure total reach
A few tipsTo leave you with
Know your goal
Think like a publisher
Experiment
Learn rinse repeat
Case Studies
Case Study Palomar Technologies
41
Case Study Indium Corporation
42
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
43
The Results
44
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Thank You
45
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Identify Hot Leads
Get Lead Intel
AnalyzeMeasure the funnel
Visitors Leads Sales
SEO
Social
Media
Analyze conversion rates by channel
Compare social media channels
Measure total reach
A few tipsTo leave you with
Know your goal
Think like a publisher
Experiment
Learn rinse repeat
Case Studies
Case Study Palomar Technologies
41
Case Study Indium Corporation
42
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
43
The Results
44
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Thank You
45
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Get Lead Intel
AnalyzeMeasure the funnel
Visitors Leads Sales
SEO
Social
Media
Analyze conversion rates by channel
Compare social media channels
Measure total reach
A few tipsTo leave you with
Know your goal
Think like a publisher
Experiment
Learn rinse repeat
Case Studies
Case Study Palomar Technologies
41
Case Study Indium Corporation
42
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
43
The Results
44
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Thank You
45
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
AnalyzeMeasure the funnel
Visitors Leads Sales
SEO
Social
Media
Analyze conversion rates by channel
Compare social media channels
Measure total reach
A few tipsTo leave you with
Know your goal
Think like a publisher
Experiment
Learn rinse repeat
Case Studies
Case Study Palomar Technologies
41
Case Study Indium Corporation
42
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
43
The Results
44
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Thank You
45
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Visitors Leads Sales
SEO
Social
Media
Analyze conversion rates by channel
Compare social media channels
Measure total reach
A few tipsTo leave you with
Know your goal
Think like a publisher
Experiment
Learn rinse repeat
Case Studies
Case Study Palomar Technologies
41
Case Study Indium Corporation
42
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
43
The Results
44
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Thank You
45
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Compare social media channels
Measure total reach
A few tipsTo leave you with
Know your goal
Think like a publisher
Experiment
Learn rinse repeat
Case Studies
Case Study Palomar Technologies
41
Case Study Indium Corporation
42
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
43
The Results
44
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Thank You
45
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Measure total reach
A few tipsTo leave you with
Know your goal
Think like a publisher
Experiment
Learn rinse repeat
Case Studies
Case Study Palomar Technologies
41
Case Study Indium Corporation
42
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
43
The Results
44
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Thank You
45
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
A few tipsTo leave you with
Know your goal
Think like a publisher
Experiment
Learn rinse repeat
Case Studies
Case Study Palomar Technologies
41
Case Study Indium Corporation
42
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
43
The Results
44
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Thank You
45
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Know your goal
Think like a publisher
Experiment
Learn rinse repeat
Case Studies
Case Study Palomar Technologies
41
Case Study Indium Corporation
42
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
43
The Results
44
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Thank You
45
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Think like a publisher
Experiment
Learn rinse repeat
Case Studies
Case Study Palomar Technologies
41
Case Study Indium Corporation
42
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
43
The Results
44
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Thank You
45
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Experiment
Learn rinse repeat
Case Studies
Case Study Palomar Technologies
41
Case Study Indium Corporation
42
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
43
The Results
44
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Thank You
45
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Learn rinse repeat
Case Studies
Case Study Palomar Technologies
41
Case Study Indium Corporation
42
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
43
The Results
44
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Thank You
45
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Case Studies
Case Study Palomar Technologies
41
Case Study Indium Corporation
42
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
43
The Results
44
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Thank You
45
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Case Study Palomar Technologies
41
Case Study Indium Corporation
42
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
43
The Results
44
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Thank You
45
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Case Study Indium Corporation
42
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
43
The Results
44
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Thank You
45
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Case Study Vovici
bull SEO
bull Blog
bull Social Media
43
The Results
44
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Thank You
45
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
The Results
44
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Thank You
45
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Thank You
45
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot