The Social Enterprise - creating passionate customers with connected media.

Post on 07-Sep-2014

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My presentation at CeBIT Australia 2012 in the Online Marketer and Business Theatre. Talks to the story of how Saasu.com (an online business software company) manages to double its customer base every year without spending money on traditional sales and marketing, using connected media and a special service culture.

transcript

Saasu Online Accounting

Creating Passionate Customers With Connected Media. Tony @Hollingsworth

Evangelist & Chief Happiness OfficerSaasu.com@Saasu

Saasu Online Accounting

Who Are We?Australian Made

2x Winner at CeBITConnects to 100+ Apps

Taught in University

How it works• Saasu is an online accounting

application like online banking or web based email.

What it costs• Monthly fee• $9, $20, $35 for small business• Products for bigger businesses

Comprehensive

AR AP

BankFeeds

Point of SalePayrollStockSingle

LedgeriPhoneApp

Cloud• Your data is stored in

Australia, USA and Hong Kong• 7 Different Backups

What we believe• You are what you don’t automate.• Right product for right business.• Service = Happiness.

Automation is Real

Solve Problems

MailchimpEmail Marketing

SaasuAccounts &Inventory

eBayProsellerStore

BigCommerceeCommerce Website

eXalt storage & delivery

OneSaas IntegrationTools

Customisable Dashboard

Fastcode Bank Feeds

iPhone app

Point of Sale

Well connected

Creating Passionate Customerswith Connected Media

• Service = Happiness

• Listen

• Don’t ONLY Broadcast

Creating Passionate Customerswith Connected Media

• Be Where the People Are

• Be Helpful

• Build Community–Be Memorable–Army of Sales People Passionate about your Product

Creating Passionate Customerswith Connected Media

dd

Creating Passionate Customerswith Connected Media

Image Courtesy of @ScottGould – WeAreLikeMinds.COM

• Service = Happiness

• Listen

• Don’t ONLY Broadcast

Creating Passionate Customerswith Connected Media

Creating Passionate Customerswith Connected Media

Saasu Online Accounting

• Be Where the People Are

• Be Helpful

• Build Community–Be Memorable–Army of Sales People Passionate about

your Product

Creating Passionate Customerswith Connected Media

Saasu Online Accounting

Saasu Online Accounting

Saasu Online Accounting

Saasu Online Accounting

Saasu Online Accounting

Saasu Online Accounting

Saasu Online Accounting

Saasu Online Accounting

Saasu Online Accounting

Thank youQuestions?

Saasu.comAUS: 1300 72 62 71INTL: +61 2 9126 9600Twitter:

@Saasu @Hollingsworth

Email: service@saasu.com