The Social Media Manager Is Dead. Long Live Social Media.

transcript

hootsuite.com

Rylan Holey EMEA Partner Manager,

HootSuite

@holeytonal @hootsuite_uk

of businesses will lose market position

*Gartner Predicts 2014: Seizing the Digital Business Advantage, by Jorge Lopez, Diane Morello, Stephen Prentice, and Rand Leeb-du Toit, December 11, 2013.

Social Business Incompetence

cede dominance

1 in 5

*Gartner Predicts 2014: Seizing the Digital Business Advantage, by Jorge Lopez, Diane Morello, Stephen Prentice, and Rand Leeb-du Toit, December 11, 2013.

of executives not engaged

*Brian Solis: New Slides and Data: The State of Social Business Evolution in 2013

How do we Adapt?

Act like an Entrepreneur

Get your business’s big picture

Marry social to the business

Win Buy-In

Implement and Educate

C-Suite

Marketing

Human Resources

Customer Service

Research &

Development

Marrying social to the Business

Strategy Proof of Concept

Implementation Success Metrics

Marketing

Customer Service

Operations

Supply chain operations

Risk management

Finance

Win Buy-In

Social/Management Styles

Analytic Driver

Amiable Expressive

Talk (Extrovert)

Intuitive (People

Orientation)

Analytical (Task

Orientation)

Listen (Introvert)

Win Buy-In

Implement and Educate

Implement

Security

Compliance

Guidelines & Policies

Infrastructure

Integration

Educate

Your own education

Educating person to person

Educating to a whole

organization at scale

Your Opportunity

Custom Social Media Education & ASMS

HootSuite Enterprise

Managed Security & Compliance Services

uberVU

HootSuite Key Products

@holeytonal @hootsuite_uk

hootsuite.com

Rylan Holey EMEA Partner Manager,

HootSuite