The Social Museum(-staff)

The Social Scholar Session

London School of Advanced Study

London UniversityFeb 19, 2014

Today’s presentation

• Introduction• Nordiska museet and New media• Digital in museums• Social media – why?• Disruptive – new challenges• Make it relevant for you

Digital Navigator

@kajsahartig

Digital Navigator• Strategic planning for social media

• Managing and coordinating social media efforts

• Chairing a cross departmental social media work

group

• Supporting staff in social media efforts, internal

training

• Planning and launching pilot projects within digital

• Evaluation of social media efforts

Photo: cwasteson, Flickr, CC-BY, http://www.flickr.com/photos/wastes/5117925636

Sweden’s largest cultural historical museum

Founded in 1873Situated in StockholmIncl. four castles and manors160 employees

Photo: cwasteson, Flickr, CC-BY, http://www.flickr.com/photos/wastes/5117925636

More than 400 buildings 1,5 million objects 4 000 shelf metres of publications 4 000 shelf metres of archival material 6 million photographs

Photo: cwasteson, Flickr, CC-BY, http://www.flickr.com/photos/wastes/5117925636

New media strategy

The New Media Department

Communication Production

StrategiesPlans of action

Knowledge bank

Developing digital infrastructure

The New Media Department

The Digital Navigator

The digital navigator

Photo by by Calsidyrose, Flickr, CC-BY

The digital expert canhelp navigate through changes in disruptive times

What we’re really talking about is someone who can bridge ...create a frictionless path…at every step of the journey.

What we’re really talking about is someone who can bridge ...create a frictionless path…at every step of the journey.

Brian Solis, Altimeter

Photo by by Calsidyrose, Flickr, CC-BY

Digital in museums

Photo: Rama, CC-BY-SA, Wikimedia Commons, http://en.wikipedia.org/wiki/File:Canon_EOS_DCS_3c_IMG_4153.jpg

Photo: Ubern00b, CC-BY-SA,Wikimedia Commons, http://en.wikipedia.org/wiki/File:CD_autolev_crop.jpg

Source: http://abm.kb.se/akt4cd/dok_fargrymd.htm

Source: http://pliki.sbp.pl/ac/library_review_special_issue/Library-Review-special-issue-2012-miller-wornbard.pdf

Photo: Kajsa Hartig

Social media:

• is the third most important reason why the Swedes today are using the internet (used by 70% of global Internet users)

• is an important channel for dialogue and collaboration

• blurs the boundaries between individuals and organizations/companies, creating new interfaces where audiences and organisations can interact

Marketing

Branding

Collecting

Collections management

Outreach

Audience research

Professional and personal development

Disruptive changes

PeopleContent

Strategy andpractice

Technology

The Digital Ecosystem, inspired by Yale Digital Collections Center.

Social media:What’s in it for me?

Make it relevantfor YOU

• Keep in touch with friends and family

• Read the news• Look for a new job or

studies• Plan your holiday• Pick the best school for

your child

• Keep in touch with friends and family

• Read the news• Look for a new job or

studies• Plan your holiday• Pick the best school for

your child• Know your rights• Get the best medical

treatments• Influence, make your voice

heard

Make it relevantfor YOU

– at work!

• Listen• Monitor your areas of interest• Connect and engage• Learn from others• Make your voice heard, make an

impact• Collaborate• Get feedback – elaborate your ideas• Make your work known to others• Personal branding, connecting with

others is easier if they know who you are

Thank you!

Kajsa HartigDigital NavigatorDepartment of New MediaNordiska museet, Stockholm, Sweden