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The Social Role of Terminology Practical examples of terminology management in companies

Paulina Lewandowska, BA ECQA Terminology Manager

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AGENDA

Definition

Benefits of terminology management

Terminology work from a practical point of view

Dd

d

3

Dd

d

sign

code communication

understanding

4

terminology

standardization

marketing

information service

language engineering

technical documentation

& communication

production & export

database

translations

intra- & inter-departmental

communication

liability & legal insurance

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term

inolo

gy

structured set of concepts and terms used to represent them in a specific field or a specific company te

rmin

olo

gy w

ork

ISO 704:2009, Terminology work — Principles and methods

defining concepts of special fields and agreeing on recommended term equivalents in various languages

term

ino

log

ist

importing terminology lists into a dictionary or glossary (termbase)

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reference

symbol referent

car

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Benefits

clear communication

reduction of costs

elimination of repetitions

QA

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WYSIWYG

satisfaction

loyalty

customer service

B2C/B2B

http://termcoord.eu/2014/07/impact-inconsistent-terminology-management-companies-us-consumers

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car service Ltd.

once upon a time …

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WIPER extra rubber

WIPER rain

WIPER double

WIPER rain plus

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http://www.pjmconsult.com/index.php/2014/03/return-customer-service.html

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Reasons

• lack of communication • non-uniform nomenclature • no central databases

Results

• delays • misunderstandings • dissatisfaction • frustration • complexity • costs

sounds familiar

?

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TERMINOLOGY MANAGEMENT WORKFLOW

1. Status quo - financial resources - roles and responsibilities 2. Aim

- standardization - reference - deadline - amount - audience

hyperspecialization

interdisciplinarity

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3. Tools

- text processing vs. editing systems

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- computer assisted translation (memoQ, across, Multiterm)

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- terminology management system

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4. Analysis and data collection

identification extraction

http://www.volkswagen.pl/pl/volkswagen/think-blue/technologia-bluemotion.html

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Term candidates Term list Termbase Pilot project Implementation, management, active usage

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Terminology … is the principal task of the company. … is used by everyone.

What really matters in the end is consumer satisfaction.

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contact

paulina.lewandowska@interlingua.at