The team equation

transcript

Presented by:Dushan Zaric

THE TEAM EQUATIONhow to build a family instead of hiring

a staff

Saturday, July 6, 13

http://www.slideshare.net/dzaric

Jim Meehan

* 18 + years of Experience behind Bars

* Co-Owner PDT NYC

* Award winning Bartender

* Consultant

* Award winning Author

* Trainer

Jim Meehan

* Co-Owner PDT NYC

* Award winning Bartender

* Consultant

* Award winning Author

* Trainer

Simon Ford

* 20 + years of Experience in the Industry

* Most rewarded Brand Ambassador in history

* Co-Founder of The 86 Spirits Co

* World Traveler

* Looser of the biggest expense account in the business

* English!

Dushan Zaric

* Co-Founder of Employees Only and Macao Trading Co NYC

* Co-Founder of The 86 Spirits Co

* Principal Bartender

* Consultant

* Author

* Trainer

* Yogi

The Team Equation

What makes a bar successful?

New Bar-Restaurant anywhere in the world

General Formula:

LOCATIONSaturday, July 6, 13

General Formula:

LOCATION

* Foot Traffic

General Formula:

LOCATION

* Foot Traffic

* Corner - if possible

General Formula:

LOCATION

* Foot Traffic

* Existing fixtures - ideally

General Formula:

LOCATION

* Foot Traffic

* Supportive Community

General Formula:

LOCATION

* Foot Traffic

* Supportive Community

* Great deal on the lease

General Formula:

CONCEPT Saturday, July 6, 13

General Formula:

CONCEPT

* Products (Food & Drink)

General Formula:

CONCEPT

* Design

General Formula:

CONCEPT

* Design

* Profitability & Business Plan

General Formula:

CONCEPT

* Design

* Logistics

General Formula:

CONCEPT

* Design

* Logistics

* Hours of Operation

General Formula:

SERVICE Saturday, July 6, 13

General Formula:

SERVICE

* Team

General Formula:

SERVICE

* Team

* Training

General Formula:

SERVICE

* Team

* Training

* Hospitality

General Formula:

LOCATION

General Formula:

LOCATION CONCEPT

General Formula:

LOCATION CONCEPT SERVICE

General Formula:

LOCATION CONCEPT SERVICE

$$$Saturday, July 6, 13

Marketing & PR

Most restaurants still fail....

"beyond muddled concepts, failure seemed to stem in large part from an inability or unwillingness to give the business sufficient attention, whether due to lack of time, passion or knowledge."

Cornell University and Michigan State University

Study of restaurants in three local markets over a 10-year period:

YEAR 1 - 27% of restaurant startups failed;

YEAR 4 - 50% of those restaurants were no longer in business;

YEAR 5 - 60% had gone south.

YEAR 10 - 70% had failed.Saturday, July 6, 13

30% Success Ratein 10 years

yet...

PDT, New York CitySaturday, July 6, 13

Trailer Happiness, LondonSaturday, July 6, 13

La Descarga, Los AngelesSaturday, July 6, 13

Broken Shaker, MiamiSaturday, July 6, 13

Schumman’s Bar, Munich, GermanySaturday, July 6, 13

Union Bar, Copenhagen, DenmarkSaturday, July 6, 13

Black Pearl, Melbourne, AustraliaSaturday, July 6, 13

Employees Only, NYCSaturday, July 6, 13

Why are all these bars different?

Simon SinekSaturday, July 6, 13

Simon Sinek’s

The Golden Circle

WHY:What's your purpose? What's your cause? What's your belief? Why does your organization exist? Why do you get out of bed in the morning?

And why should anyone care? Saturday, July 6, 13

People buy “why you do it” and not

what you do!

FOOD & COCKTAILS

BEST SERVICE, INGREDIENTS, ETC...

FOOD & COCKTAILS

The characteristic spirit of a culture, era, or community as seen in its beliefs and

aspirations.

Building a FamilySaturday, July 6, 13

Management

Bartenders, Servers

Apprentices, Bus Boys, Food RunnersDoor People, Kitchen People,

Guests

Family - it’s emotional!

“If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears.” (Simon Sinek)

“The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there.People will follow.”

Seth Godin, Tribes: We Need You to Lead Us

“It's within these tribes that societies get built, that important things happen.”

David Logan, Tribal Leadership

PDT, New York CitySaturday, July 6, 13

Trailer Happiness, LondonSaturday, July 6, 13

Houston Hospitality Team, Los AngelesSaturday, July 6, 13

Broken Shaker, MiamiSaturday, July 6, 13

Schumman’s Bar, Munich, GermanySaturday, July 6, 13

Union Bar, Copenhagen, DenmarkSaturday, July 6, 13

Black Pearl, Melbourne, AustraliaSaturday, July 6, 13

Employees Only, NYCSaturday, July 6, 13

?Saturday, July 6, 13

The team equation

Education