THE USE OF WEBCASTING TO ENGAGE WITH INTERNAL

STAKEHOLDERS

Trevor LoeVice PresidentVintage Filings, a PR Newswire company

November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients TREVOR LOE @trevorloe

Trevor.Loe@prnewswire.com

@trevorloe

TREVOR LOEVice President Vintage Filings, a PR Newswire company

November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients TREVOR LOE @trevorloe

PR Newswire is the global leader in innovative communications

and marketing services, enabling organizations to

connect and engage with their target audiences worldwide.

November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients TREVOR LOE @trevorloe

Webcasting Can HelpWebcasts provide a dynamic and effective platform for communication both externally and internally

• Announce new products and services• Provide a cost-effective alternative to traditional

training sessions• Access new channels to make your communications

plans more efficient• Brief staff in multiple locations simultaneously

November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients TREVOR LOE @trevorloe

November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients TREVOR LOE @trevorloe

November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients TREVOR LOE @trevorloe

November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients TREVOR LOE @trevorloe

TOWNHALLSExecutive speeches to staff with possible Q&A

TRAININGCost-effective training for staff in multiple locations

CRISIS MANAGEMENTQuickly communicate with staff during emergencies

November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients TREVOR LOE @trevorloe

November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients TREVOR LOE @trevorloe

3 Different Cases For Using Webcasting To

Reach Unique Audiences

November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients TREVOR LOE @trevorloe

A Major Utility Company in the Northeast A Major Utility Company in the Northeast

November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients TREVOR LOE @trevorloe

A Major Financial InsitutionA Major Financial Insitution

• Monthly Training Sessions for staff at multiple locations

• Average 10K-15K participants per event• Questions are solicited ahead of time due to the

volume of participants on each call.

• Monthly Training Sessions for staff at multiple locations

• Average 10K-15K participants per event• Questions are solicited ahead of time due to the

volume of participants on each call.

November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients TREVOR LOE @trevorloe

A Nationwide Non-Profit OrganizationA Nationwide Non-Profit Organization

• Monthly training sessions for staff and volunteers

• Host Monthly Online Donor Events – Private Paid Event – URL / Password Protected

• Attendance for training and private events continues to rise.

• Monthly training sessions for staff and volunteers

• Host Monthly Online Donor Events – Private Paid Event – URL / Password Protected

• Attendance for training and private events continues to rise.

November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients TREVOR LOE @trevorloe

4 Tips For Creating Great Webcasts4 Tips For Creating Great Webcasts

November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients TREVOR LOE @trevorloe

1. Know Your Audience1. Know Your Audience

November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients TREVOR LOE @trevorloe

2. Keep It Simple2. Keep It Simple

November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients TREVOR LOE @trevorloe

3. Be Creative & Engaging3. Be Creative & Engaging

November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients TREVOR LOE @trevorloe

4. Provide a Clear Call To Action4. Provide a Clear Call To Action