The Web of Gendered Innovations

transcript

Prof. Dr. Claudia MeloWeb.br2016

14/Out, São Paulo, Brazil claudiamelo.org bit.ly/genderedweb

I’m Claudia Melo Curious LearnerProfessor and Researcher, University of Brasília (UnB)

Advisory Board Member at Mulheres na Tecnologia

Technologist since 1997

I have worked as [CTO, Agile Coach, Programmer, Coordinator,

Project Manager, Consultant]

Activist v0.1

WHO AM I?

WHAT'S THE INTERNET?

http://imgur.com/gallery/S47Qr0U

Society shapes technology Technology shapes society

http://www.bridge.ids.ac.uk/sites/bridge.ids.ac.uk/files/reports/CEP-ICTs-OR.pdf

When Martina

was a kid [back in the 80s]

She always wanted to play with LEGOs

Frequently, your initial font choice is taken out of your hands; companies often specify a typeface, or even a

set of fonts, as part of their brand.

Art / Minimal / Typography / Placeholder

Smart & Creative Placeholders

as her colleagues used to play at home

Introduction

Frequently, your initial font choice is taken out of your hands; companies often specify a typeface, or

even a set of fonts, as part of their brand guidelines. Occasionally you’ll find a job has specific

requirements, such as limited room that might require a condensed face, or a lot of legal text that

might require

When selecting a typeface for body text, your primary concern should be readability. Don’t concern

yourself with personality at this stage.

JOHN BINDERToday, Martina is a lawyer also passionate for physics

(just passion, no concrete action)

Some of Martina’s friends are now scientists in Math/Engineering

http://lettoysbetoys.org.uk/18-female-scientists-tell-us-about-their-favourite-childhood-toys/

Introduction

might require

JOHN BINDER

Camila is a Civil Engineer

Frequently, your initial font choice is taken out of your awesome hands

Apple Devices

Five Stars

Apple Devices

Online Chat

Apple Devices

Worldwide

Apple Devices

Support

Apple Devices

Exclusive Offers

Apple Devices

Fast Downloads

AWESOME FEATURESModern Presentat ion

http://bit.ly/2dXdSJj

She is now pregnant

WE ARE TRENDING MARKETING AGENCY

She lives in SP, far away from her

workplace

… offline reality is replicated into the online world…

Introduction

might require

JOHN BINDER

Daniela use a tablet at school, she loves it

When her parents help to find a game to play:

Frequently, your initial font choice is taken out of your

awesome hand

CHAT 24/7

awesome hand

MAILING

Samantha is in the 1st year of undergraduate studies in IS

She just has heard about a super cool place to work

But she didn't fell quite comfortable to apply… (text is gender-biased)

http://www.huffingtonpost.com/2015/06/02/textio-unitive-bias-software_n_7493624.html

She is more likely to apply to the "female only" job offer

http://i.imgur.com/8kuHRi4.png

Kelson knows his daughter can

become a lead researcher

He wanted to show her some role models, powerful women

worldwide, but…. image is gender-biased

POWERFUL WOMAN

POWERFUL MAN

Erick is a programmer

in big tech company.

He helps them to build search

engines.

But he is (still) not aware on how much the Web is biased: Data, Algorithms, Activity, Self-selection.

Data and Algorithmic Bias in the Web Ricardo Baeza-Yates California, Catalonia, Chile Web Science 2016, Hannover, Germany, May 2016 http://www.websci16.org/sites/websci16/files/keynotes/keynote_baeza-yates.pdf

WE ALL HAVE BIAS. DATA HAVE BIAS.

THE WEB HAS BIAS.

Society shapes technology Technology shapes society

What technology do we want to build? Which society do we want to shape?

INTERNET AS A MEANINGFUL RESOURCE

CONTENT &

ENGAGEMENT

SKILLS &

LITERACY

ACCESS &

INFRASTRUCTURE

MOTIVATION &

AWARENESS

TANGIBLE (OFFLINE)

OUTCOMES

Adapted from http://blogs.lse.ac.uk/mediapolicyproject/2014/06/18/digital-inclusion-in-europe-evaluating-policy-and-practice/

28https://www.weforum.org/agenda/2016/09/8-digital-life-skills-all-children-need-and-a-plan-for-teaching-them

WE ARE CREATIVE, WE ARE BUILDERS!

ARE WE PURPOSEFUL? DO WE KNOW WHY WE ARE BUILDING?

GENDERED INNOVATIONS

1. "Fix the Numbers of Women" focuses on increasing women's participation.

2. "Fix the Institutions" promotes gender equality in careers through structural change in organizations.

3. "Fix the Knowledge" or "Gendered Innovations” stimulates excellence in science and technology by integrating sex and gender analysis into research & development.http://genderedinnovations.stanford.edu/what-is-gendered-innovations.html

Integrating sex and gender means taking into account: • the biological characteristics of both females and males (sex) and

• the evolving social and cultural features of women and men, girls and boys (gender)

OFFLINE AND ONLINESTART FIXING

WIKIPEDIA BIAS DETECTOR https://www.youtube.com/watch?v=6mgYvTuUphE http://net.wanderingliquen.com/ https://wanderingliquen.com/

DATA SCIENCE FOR GENDER EQUALITY: MONITORING WOMEN'S VOICES IN THE NEWS

https://civic.mit.edu/blog/natematias/data-science-for-gender- equality-monitoring-womens-voices-in-the-news#vision

http://www.theopedproject.org/

DATA SCIENCE FOR GENDER EQUALITY: IMPROVING JOB POSTINGS

http://www.huffingtonpost.com/2015/06/02/textio-unitive-bias-software_n_7493624.html

PARTICIPATORY RESEARCH FOR BETTER CITIES

http://www.citylab.com/commute/2013/09/how-design-city-women/6739/ https://www.nexojornal.com.br/expresso/2016/05/06/Por-que-cidades-feitas-para-mulheres-s%C3%A3o-mais-igualit%C3%A1rias https://www.theguardian.com/cities/2014/dec/05/if-women-built-cities-what-would-our-urban-landscape-look-like

DIGITAL INNOVATION LABS CREATING NEW WAYS TO CURATE WOMEN’S IMAGES

https://dwarchivenorth.wordpress.com/ https://madlab.org.uk

"From gender-neutral bots to period-friendly healthcare trackers,

cars with more storage and clothes with bigger pockets

the world could be a very different place

if there were more women working in tech."

http://www.bbc.com/news/technology-37605943

Gender equality is not a woman’s issue, it is a human issue.

It affect us all.

Do you want to join us and create a

Web of Gendered Innovations?

QUESTIONS?

THANK YOU!

@claudia_melo

claudiamelo.org

claudia.melo@mulheresnatecnologia.org

claudiam@unb.br

CLAUDIA MELO PEOPLE TECHNOLOGY RESEARCHER

@claudia_melo

claudiamelo.org @claudiameloblog

/claudiamelo