The world has changed. • Politically. Economically. Socially. Technologically.

Demographically.

‘Idealist’ ‘Reactive’

‘Civic’ ‘Adaptive’

‘Boomers’

1945 – 61

Gen. X

1962 – 77

Gen. Y

1978 – 1999

‘Millennials’

2000 – ?

SUMMING UP

THE MEDIUM IS THE MESSAGE

GENERATION Y THINKS AND ACTS LIKE CONSUMERS

USER-CENTRED DESIGN MOVES FROM

MARKETPLACE TO THE WORKPLACE

SOCIAL MEDIA: OPPORTUNITIES AND

THREATS

GEN Y ATTACHES A PREMIUM ON PERSONAL

SERVICE

GEN Y REJECTS ON-LINE LEARNING

Dr Paul Redmond, University of Liverpool

Paul.Redmond@liverpool.ac.uk

www.twitter.com/paulatliverpool

www.youtube.com/user/paulatliverpool