Post on 13-Jan-2015
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the writer asdigital immigrantcreative writing master class
patrick collingsOctober 2012
photo by stephen poff
snapshots along a digital journey
photo by jessica wilson
Thinking digital
An evolving landscape
Storytelling ina digital, commercial arena
From paper to pixel
photo by jyewenyi
Snapshot #1
Our digital
lives as a
river
photo by wakingphotolife
photo by Al_HikesAZ
Snapshot #2
The digital
landscape
photo by wakingphotolife
Lady Gaga, Justin Bieber and Britney Spears have more Twitter followers than the
entire populations of North Korea, Australia, Chile…Israel,
Sweden, Greece,
In the time I take to discuss online video, 100+ hours of video will be uploaded to
YouTube
social video50%
social video95%
Today 2015
there is an app for everything
I’m here
I’m here
I’m here
I’m here
I’m here
I’m here
I’m here
I’m here
I’m here
I’m here
location is importantphoto by mattsantomarco
augmenting our reality
photo by Drinksmachine
the third screenis the first screen
Snapshot #3
...and now a
story from our
sponsor
photo by wakingphotolife
Snapshot #4
Brand stories
preferred over
ads
photo by wakingphotolife
25% of search results for the World’s Top 20 largest brands are links to user-generated content
Snapshot #5
Content curation over
creation
photo by wakingphotolife
“If you write a book you are an expert”- Dr Charles Martin
764,448
Snapshot #6
Collaborative
storytelling
photo by wakingphotolife
Snapshot #7
Consciousness
of belonging
photo by wakingphotolife
“all life is a performance” has been extended offstage
photo by chris willis
by dana ocker
the self is increasinglybecoming externally manufactured
rather than internally developed
“On Twitter or Facebook you’re trying to express something real about who you are. But because
you’re also creating something for others’ consumption, you find yourself imagining and playing to your audience more and more. So
those moments in which you’re supposed to be showing your true self become a performance.
Your psychology becomes a performance.”
- Sherry Turkle
Snapshot #8
Changing how
we read
photo by wakingphotolife
“The Web is good at creating short and snappy bits of information, but not so much
when it comes to long-form, edited, fact-and-spell-checked work”
- Nicholas Thompson
Snapshot #9
All the news
that’s fit to
sell
photo by wakingphotolife
“Ms Lang talks about Time Inc. not as a magazine publisher, but as a branded news
and entertainment company.”
- New York Times
“Many (magazines) are turning themselves from mere carriers of ads into marketing-
service companies, giving their advertisers a range of new ways to reach readers.”
- The Economist
Snapshot #10
Steve Jobs is
still defining
our lives
photo by wakingphotolife
30%
Snapshot #11
Publishers
getting to like
digital
photo by wakingphotolife
“Most of us publishers have seen big gains from electronic books this year. We’ve seen
some tailing off of the print sales, but for most companies, the growth of e-books has
been so great that there’s a lot of revenue coming from the side that sort of gravy for
us. So we’re all feeling pretty good”- Peter Ginna, Publisher and Editorial Director,
Bloomsbury Press
Agency PricingAgency Pricing Traditional WholesaleTraditional Wholesale
E-book price $12.99 Hardcover price $26
Return to publisher $9.09 Return to publisher $13
Less 25% of net sales to author
$2.27 15% author royalty $3.90
$6.82 $9.10
Less digital rights management
$0.90 Shipping, warehousing & production
$3.25
$5.92 $5.85
Less returns and inventory <$5.85
The Wall Street Journal wrote that publishers estimate that e-books could be as much as
40% of revenue by the end of 2012.
Snapshot #12
Claiming a new
territory often
accompanied by
bloodshed
photo by wakingphotolife
“The only really necessary people in the publishing process now are the writer
and the reader.”
- Russell Grandinetti, Amazon
Laurel Saville likes Amazon
Penguin’s Riverhead Books didn’t like Amazon liking Kiana Davenport
HarperCollins Publishers and a former senior executive fight over who owns digital copyright
“HarperCollins is trying to intimidate authors, overturn established law and grab rights that
were not in existence when the contracts were signed many years ago”
- Chris Davis, COO, Open Road
?
“It’s a balancing act, because bookstores are needed to generate excitement even though
the final transaction may be digital”- Lorraine Shanley
Market Partners International
Snapshot #13
Writer’s cramp
to get worse
photo by wakingphotolife
“The e-book age has accelerated the metabolism of book publishing”
- New York Times
1Need to satisfy impatient readers who have become used to downloading books at the touch of a mouse button.
2Need to hold onto readers being lured by other entertainment which is available non-stop and instantaneously.
3Strategic use of short stories, timed six to eight weeks before a major release, can entice new readers.
Best-selling author Lisa Scottoline has increased her output from one book a year to two books.
British thriller writer Lee Child is supplementing his hardcover books with short stories published only as e-
books.
John Grisham has added an additional series, Theodore Boone novels, to his annual output
Snapshot #14
Social media
as a book
companion
photo by wakingphotolife
“...the Internet has allowed readers to enjoy a more intimate relationship with their
favourite authors, whom they now expect to be accessible online via blogs, Q. and A.’s
on Twitter and updates on Facebook”- New York Times
In a feat that even the best-selling writers might envy, young-adult author John Green's latest novel is No. 1 on Amazon.com and Barnes & Noble.com
even though he's still working on it from his
comfy La-Z-Boy in Indianapolis.
The Wall Street JournalJuly 2011
In only a few short years, the ability to use social networking as a literary megaphone has gone from an afterthought to the focus of most marketing and image shaping by publishers. "Everyone is now focused on it, because when it works, it can be a runaway train," says Tim Duggan, executive editor of Harper
“You can’t stop what’s coming.”