TREBLEBECCA GOESLING

PROBLEMNew cyclists are forced to undergo major social and monetary investments when joining the culture. This can cause uneasiness and even discourageriders from making the commitment.

HELP.

DIRECTIONReduce the initial investment required to joinelite cycling through a single multiuse bicycle.

Paved surface

ROAD CROSSOff road terrain

COMMUTEPaved surface

RIDING STYLES

FRAME VARIATIONThe most dramatic frame difference is the rear dropout position between road and cross frames. This is determined by the rear triangle stay lengths.

STAY DIFFERENCES

CHAIN STAY4mm difference

SEAT STAY4mm difference

Road to cross stays differ in length by 4mm to allow for varied tire widths.

18-25MM, SMOOTH

ROAD CROSS30-34, KNOBBY

COMMUTER20-34MM, TREAD

WHEEL VARIETIES

EXISTING PRODUCTS: SLIDINGBENEFITS

Easy length adjustment

PAIN POINTS

Does not allow for altered dropout style

Increases the dropout weight

Appears bulkier than is desirable

Can have issues with alignment and slipping

EXISTING PRODUCTS: DETACHABLEBENEFITS

Allows for customized riding style

No concerns of slipping or alignment issues

PAIN POINTS

Closed frame doesn’t allow for belt drives

Doubles the dropout weight

Appears bulkier than is desirable

Requires the removal of 6 bolts

OPPORTUNITYCreate a detachable, lightweight set of dropouts to accommodate road, cross and commuting lifestyles.

CRUCIAL FEATURES

DRIVECHAIN & BELT

DROPOUTTRACK, VERTICAL & HORIZONTAL

BRAKECALLIPER, CANTILEVER & DISC

FINAL CONCEPTTreble is a modular frame with interchangeable dropouts to provide three riding experiences with a single frame.

COMPONENTSFour bolts, three dropout sets and one frame.

DROPOUT SETS

TRACKTRACK OR FIXED GEAR

VERTICALCROSS OR COMMUTER ROAD OR COMMUTER

HORIZONTAL

Three dropout sets provide flexibility to change riding styles on the same frame.

WHEEL APPLICATION

ATTACHMENTAs most cyclists regularly carry a wrench for adjustments, this same tool is used to install and detach the dropouts.

FEATURES: BRAKING SYSTEMS

ROAD

CALLIPER CANTILEVERCROSS

DISCCROSS OR ROAD

Eyelets are included in all dropout sets to allow for the use of a disc break while traditional cantilever and calliper methods may still be used.

FEATURES: DRIVETRAIN

BELTREQUIRES OPEN FRAMESTANDARD ORIENTATION

CHAIN

Treble’s open rear triangle allows for chain or belt drives to be installed.

FORM & MATERIAL TESTING

MATERIALS & MANUFACTURING

BOLTS

12mm stainless steel

FRAME

Tig welded aluminum 7005

FORK

Molded carbon fiber

STYLING TRENDSWEST COAST URBANNATURAL AND NEUTRAL

CLASSIC COMPETITIVE

PAINT LAYOUTTOP TUBE

Space to brand the bike with a company name

CHAIN STAY

Racing stripes direct attention to the mainfeature, the dropouts

TENSPEED HERODue to the support of Tenspeed Hero cycling blog, the frame utilizes the company’s brand language, based on the color palettes of Ellsworth Kelly.

FINISH PALETTE

IE. SHIMANO DURA ACE

ROAD

IN STORESTreble would provide a package deal with bicycle retailers that includes the frame, dropouts and one set of components. The user could then exchange these components for a new set at any given time with the aid of bike shop employees.

TRACKIE. MICHE PISTA

CROSSIE. SRAM RIVAL

This could encourage less experienced users to try out the system. By allowing the shop to swap parts, the customer can watch and learn from an expert without feeling intimidated by the responsibility of correctly applying the components.

EMOTIONAL BENEFITS

LIFESPANCommon frame breaks are located in the dropouts. If this piece is detachable, the dropout can bereplaced without buying a new frame.

The monetary investment is reduced by nearly a third due to the need for a single frame as opposed to three.

3 FOR 1

TREBLE