Post on 01-Sep-2014
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04/07/2023 #THKBig #DMFB 1
Thinking Bigger
A painting is not about an experience. It is an experience.Mark Rothko
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Why Think Bigger
DisruptiveNew UVPs
Unique Value Propositions
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Thinking Bigger Barriers
Habit
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Thinking Bigger Barriers
Curse of Knowledge
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Thinking Bigger Training
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1. Embrace The BHAG
Martin’s RideAcross America
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2. Know UCA
Unique CustomerAspirations
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3. Alignment
Brand IdealsElicit JoyEnable ConnectionInspire ExplorationEvoke PrideImpact Society
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Align Your LOVES
ShareYourLOVE
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Embrace BHAG Example
CureCancerStarter.orgBHAG:Cure Cancer
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Know UCA Example
CureCancerStarter.orgDevelop PersonasPeter PatientDebbi DonorDr. DonaldDebbie Developer
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UCA “We” Not “Them”
THINKLess ProprietaryMore“collaborative competition”
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Alignment Examples
Apple = ExplorationToms = Impact SocietyBen & Jerry’s = JoyFacebook = ConnectionAudi = Pride
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Cool Tools
Favorite ToolsScoop.itGoogle PlusPaper.liTwitterPinterestWordPressSlideshare
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Summary
Embrace BHAGs
Know Unique Customer Aspirations** Think WE Not Them **
Align To Your Brand Ideals** Joy, Connection, Exploration, Pride, Society **
Align To LOVE
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Martin W. Smith (g+)
Thanks,
@ScentTrail
CureCancerStarter.org
ScentTrail Marketing Blog