The Brand Invention GroupSmall World. Big Opportunity.

A service from Backe Digital Brand Marketing

BIG advances new ideas that advance your business.At its core, the Brand Invention Group combines creativity and technology to solve branding and marketing challenges by unleashing the power of your brand, your people and your organization.

BIG brings together what businesses & brands need most today.Our expertise lies in the convergence of technology, branding and innovation.

Technology

Branding Innovation

BIG

New ideas can take many forms.Sometimes it’s a breakthrough idea for a new product, a new service, a new promotion, a new website, a new campaign, or a new technology.

Heart to Heart, Mommy to MommyFacilitating honest and open dialogue; for Moms, by Moms.

It’s Your Shot, Take ItActivating & empowering the youth market for a life-saving vaccine.

Projects: Past & Present

0.0.0When it comes to filtered drinking water, nothing is definitely something.

Move Aside, Let The Icon ThroughDeveloping new product innovations for one of the world’s most innovative brands.

Projects: Past & Present

Borderless BurritosTaking burritos and a new restaurant chain to exotic places.

Contagious Creativity...Spread The WordCultivating passion, and providing a place, for sharing ideas inside a global advertising agency.

Projects: Past & Present

Going Off The GridironHelping the NFL create apparel brands that attracted a broader fan base.

Thought Leadership In ActionA branded trade conference positioned BellSouth Wireless Data(Cingular) as a category leader.

Projects: Past & Present

We unleash the power of people.We use deep consumer truths as our foundation for thinking. Our Empowerment Process consists of carefully orchestrated, collaborative labs, that systematically unearth key consumer needs, wants and desires by brainstorming with actual consumers or stakeholders in the room. It’s a creative, highly engaging environment moderated by professional facilitators that yields honest, authentic results.

A recent lab in Barcelona, Spain.

BIG Idea Labs tap new, unexplored, sources of creativity and innovative thinking.

Client ExperienceA Partial List

Think BIG thoughts. Do BIG things.Our Mantra

Let’s Talk.

Gary KopervasChief Creative StrategistO: 610.947.6912M: 609.280.3962gkopervas@backemarketing.comLinkedIn Profile

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Andrew SchultzDirector, Experience DesignO: 610.947.6920M: 215.806.3632aschultz@backemarketing.comLinkedIn Profile