Time to Step up Your Game!canadiandealerforum.drivingsales.com/wp-content/... · 4/10/2015 ·...

transcript

June 22-23rd, 2015 Hyatt Regency

Calgary Presented

"Time to Step up Your Game!"

Redefining Your Dealership Marketing Through Gamification & Automation

Brent Wees, Powered by Dashboard

June 22-23rd, 2015 Hyatt Regency Calgary

"You’re The Guy In The Hat" Yes...yes I am...

Hi! I’m @BrentWees ●  5’9” ●  Born in London, Ontario ●  Played Ice Hockey ●  I have eaten poutine ●  I have met Bobby Orr ●  I own snowshoes ●  I live on a lake you can drive on during winter

Brent Wees | Powered by Dashboard | Partner/Ambassador of Buzz | brent@dashboard.ca

Here’s How We’ll Play...

Rules...

Gamification : Question #1

What is Gamification? A. is the realization of an application, or execution of a plan, idea,

model or design

model or design B. an electronic game like XBOX or PlayStation

model or design B. an electronic game like XBOX or PlayStation C. the application of game playing, typically as an online marketing

technique to encourage engagement with a product or service

model or design B. an electronic game like XBOX or PlayStation C. the application of game playing, typically as an online marketing

technique to encourage engagement with a product or service D. an application, typically small, specialized program downloaded

onto mobile devices

“C” is Correct!

Brent Wees | Powered by Dashboard | Partner/Evangelist | brent@dashboard.ca

Question #2

How Many Active Gamers in the US?

A. 183 million

A. 183 million B. 55 million

A. 183 million B. 55 million C. 75 million

A. 183 million B. 55 million C. 75 million D. 115 million

“A” is Correct!

How Are We Already Using It?

Social Media Games Selling ANY Cars?

Social Media Games HAVE FUN BUT NO SELLING!

How’s Your Showroom Traffic?

We All Did This...

Evolving Processes...

Let’s Be More Targeted!

They Play, You Learn!

Control, Budget & Tracking

Use Automation to Tie it Together

Automation : Question #1

What is “Marketing Automation”? A. an online advertising pricing model, where the advertiser pays for

each specified action

each specified action B. software platforms designed for marketing departments and

organizations to more effectively market on multiple channels online and automate repetitive tasks

each specified action B. software platforms designed for marketing departments and

C. the opposite of interruption marketing; aim to sell goods and

services only when the prospect gives consent

each specified action - for example, an impression, click, form submit, double opt-in or sale.

B. software platforms designed for marketing departments and

C. the opposite of interruption marketing; aim to sell goods and

services only when the prospect gives consent D. promoting a company through blogs, podcasts, video, eBooks,

enewsletters, whitepapers, SEO, social media marketing

The Answer Is “B”!

The Stigma of “New” Tech

MORE WORK!

The Stigma of “New” Tech MORE WORK!

Distorted Perception...

Who Shot A Video Last Week?

I’m Overwhelmed!

Brent Wees | Partner/Hype-Man | brent@dashboard.ca

Third Party Affect

Automation : Question #2

What Happens to Your Data? A. it is returned the moment the campaign is

completed

A. it is returned the moment the campaign is completed

B. I “think” it’s returned to the dealership after the

campaign

What Happens to Your Data?

campaign C. that’s not my responsibility

campaign C. that’s not my responsibility D. I don’t know

The Answer Is “All of the Above”! ...but mostly “D” right???

Gamification & Animation for The Win!

Save Time, Energy, Build Better Strategies!

KNOCK OUT ROUND!

William Shatner

KNOCK OUT ROUND!

Celine Dion

KNOCK OUT ROUND!

Jim Carrey

KNOCK OUT ROUND!

KNOCK OUT ROUND!

Shania Twain

KNOCK OUT ROUND!

Michael J. Fox

KNOCK OUT ROUND!

Mike Myers

KNOCK OUT ROUND!

June 22-23rd, 2015 Hyatt Regency

Calgary Presented

June 22-23rd, 2015 Hyatt Regency Calgary

June 22-23 rd, 2015 Hyatt Regency Calgary

THANK-YOU! Brent Wees Partner, Ambassador of Buzz brent@dashboard.ca 647-403-5429 @BrentWees

Time to Step up Your Game!canadiandealerforum.drivingsales.com/wp-content/... · 4/10/2015 ·...

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