Tips and Tricks for Pinterest and Facebook

transcript

Write Words MarketingWrite Words Marketing http://jenphillipsapril.comhttp://jenphillipsapril.com

Write Words MarketingWrite Words Marketing

Business is Personal

Today We’ll Cover:

• The Difference Between Your Personal and Business Profiles on Pinterest and FB

• Why these platforms may or may not work for your business

• Best Practices

• FB advertising

• Creating content

Pinterest By the #’s

• 70 million users worldwide

• 83% women

• Accounts for about 41% of ecommerce

• It can drive highly targeted website traffic

Pinterest Offers Personal and Business Profiles

You Build Boards

• Boards can reflect brand/personality

• Boards can be product focused

How to Set Up Boards

What’s On Your Boards?

You Can Set Up a Separate Business Account or Convert a

Personal One

With Business PinterestYou Get Analytics

“Rich” Pins: Perfect If You Have an Online Store

Also Called “Enhanced” Pins

• They show pricing and connect directly to the item on your website.

• They update automatically when you update your website (such as price changes)

• Can drive traffic and increase sales

• There’s a Wordpress plugin for them or you may need your developer to help

“Add from a Website” to Connect Your Blog Posts

• This 3 minute task can increase your visibility, attract more potential clients and help you bring more people to your website.

How to Upload Your Blog Post for the Most Value

Then, Drop In Your URL

That Way, It Links Back to Your Site

Don’t Forget to Participate!

• Follow, like and pin others’ pins

It’s through participation that you

get noticed and build a following.

Questions on Pinterest?

Facebook

• Over a billion users

• One in 5 page views is on Facebook

• 50% of users log in 5x a day or more

Facebook

Personal Profile Vs. Business Page

As an Individual:

• You can join groups like Network Now

• You can like Business Pages

• You get to know people as individuals

As a Business Page

• You get Analytics – you can see if people are liking your material and how many people see your posts

• You can schedule posts in advance (saves time!)

• You can “like” other Pages

• People can “Check in” to your real location

• You can buy Facebook Ads

There Are Different Types of Posts

• Text only

• Photo

• Video

• Text + Link

• Photo + Link

“Tag” – You’re It!

Who Has a Question About How to Network on Facebook?

How to Flip Between Personal and Biz

On Your Business Page You Can Schedule Posts

If You Have a Physical Location: Check In

Regularly, Review Your Metrics

FB Ads:You Can Target Your Customer• Do you want to reach Central Bucks School

District elementary school teachers between 35-45 who are married with children and live in Doylestown?

FB Ads

Two Ways to Get Started

Promote Your Page

Example of a Page Promotion in the Newsfeed

Or, Promote Specific Posts

• Boost the Post (recommended)

It’s a Cost Effective Way To Reach More People

Choose Your Best Content to Promote

Visibility in the Newsfeed Depends On:

The Actions You Take Impact What You See

Let’s Talk Content

Here’s a Text Only Post That Struck a Nerve

Via Chris Brogan

“Becoming the brand that people know is NOT about talking about yourself.

It’s about helping people, about giving them something they need, something they want,

something they’ll remember.”

What Kind of Content Can You Create?

The ROI of Social Media

• You develop trust

• You build connections

• You use FB to bring people back to your website where you deepen that trust

Invite people to sign up for your newsletter

Social Builds Awareness

Your Website Needs a System To Make Sales

• Email Newsletter

• A Reason to Sign Up

• A Series of Useful Emails

• Landing Pages

• Great Content

• And more….

Your Website Action Step

• Make sure you have an email sign up

• A reason to subscribe

• A well-planned email series

• Useful content that speaks to your visitors

Wrap Up

• Choose one platform as your primary tool.

Make sure it’s the one where your audience hangs out the most

• Spend the time getting to know both the platform and your audience

• Experiment

Let’s Connect!• www.jenphillipsapril.com• jen@jenphillipsapril.com• https://www.facebook.com/JenPhillipsApril• @jenphillipsapri on Twitter

About Write Words MarketingA web writer since 2004, Jen helps small to medium

businesses and nonprofits drive results online. A pet lover, she launched www.all-natural-dog-treat.com in 2004 and grew it to 80,000 organic visitors/month with optimized web content. Now she writes and consults for a variety of small and medium size businesses. She speaks on SEO and social media around the country.

http://jenphillipsapril.comhttp://jenphillipsapril.com