Tips to make your Word of Mouth

Marketing Campaign ROCK

-Dr. Mike Schoultz

Marketing is too important to be left to the marketing

department

- David Packard

Do You Know Your Customers ?

Prospects

Customers

Advocates

Former Customers

Customer Insights

“The most important concept that a market-focused organization pursues is that of end result benefit. “

- Lanning/Phillips

“ Conversations among the members of your marketplace happen whether you like it or

not.

Good marketing encourages the right sort of conversations”

- Seth Godin

So what are the 9 ways to make your word of mouth marketing campaign

ROCK

?

Tip 1

Focus on customer needs end state

Tip 2

Make the message clean and simple

Tip 3

Use comparisons

Tip 4

Be different … avoid normalcy at all costs

Tip 5

Its ok to be controversial !

Tip 6

Paint the picture of your value

Tip 7

Pictures / visuals are much better than

words

Tip 8

Create conversation through the “buzz”

Tip 9

Clearly link the messages to your

brand … build on the brand

“ You just can’t say it. You have to get people to say it to each other”

- James Farley, CMO Ford

FINAL THOUGHTS

Remember these message tips

• Start with “your”customer end state needs

• Paint mental picture of value

• Keep message simple / visual

• Be unique

• Create the “buzz”

Marketing Is A Team Sport

About Dr. Schoultz

Dr. Schoultz has thirty five years of business development, marketing, technology, and business operations experience.

He served as President of Distribution Technologies, a company he helped to found and grow to a 700 M + / year market leader.

Dr. Schoultz Ph. D. is from the University of Virginia.

Thank You !

• mschoultz@yahoo.com

• Twitter: mikeschoultz

• Blog: digitalspark.Tumblr.com

Coming Soon !

Digital Spark Marketing Consulting, LLC