MARKETING IN THE

CUSTOMER AGE

#DMXDublin #BackedByAIB

@TomDublinCity

RIGHT

PEOPLE

SET UP

STORIES

PLATFORMS

#DMXDublin #BackedByAIB

KEEP IT SIMPLE

#DMXDublin #BackedByAIB

RIGHT CUSTOMER EXPERIENCE

#DMXDublin #BackedByAIB

#DMXDublin #BackedByAIB

WHERE AIB HAS

GOT IT RIGHT

#DMXDublin #BackedByAIB

#DMXDublin #BackedByAIB

#DMXDublin #BackedByAIB

#DMXDublin #BackedByAIB

#DMXDublin #BackedByAIB

#DMXDublin #BackedByAIB

#DMXDublin #BackedByAIB

#DMXDublin #BackedByAIB

#DMXDublin #BackedByAIB

#DMXDublin #BackedByAIB

KEEP IT SIMPLE

#DMXDublin #BackedByAIB

#DMXDublin #BackedByAIB

Propositions

Employee Experience

Customer Understanding

Customer Engagement

Customer Experience

Strategy

Brand

Customer Experience

#DMXDublin #BackedByAIB

#DMXDublin #BackedByAIB

FUNDAMENTAL HUMAN BEHAVIOUR HAS NOT CHANGED*

*As long as they are online. FOBO is a thing people

#DMXDublin #BackedByAIB

RIGHT PEOPLE

#DMXDublin #BackedByAIB

RIGHT ATTITUDE

#DMXDublin #BackedByAIB

TAKE AWAY 1

HIRE FOR ATTITUDE

#DMXDublin #BackedByAIB

#DMXDublin #BackedByAIB

TAKE AWAY 2

BREAK THE SILOS

#DMXDublin #BackedByAIB

#DMXDublin #BackedByAIB

#DMXDublin #BackedByAIB

UNDERSTAND YOUR BRAND

#DMXDublin #BackedByAIB

TAKE AWAY 3

TELL STORIES

#DMXDublin #BackedByAIB

#DMXDublin #BackedByAIB

TAKE AWAY 4

In Marketing Technology Less is More

#DMXDublin #BackedByAIB

RIGHT

PEOPLE

SET UP

STORIES

PLATFORMS

#DMXDublin #BackedByAIB

KEEP IT SIMPLE

#DMXDublin #BackedByAIB

RIGHT CUSTOMER EXPERIENCE

#DMXDublin #BackedByAIB

#DMXDublin #BackedByAIB

@TomDublinCity