Tom Kinsella, AIB - DMX Dublin 2016

MARKETING IN THE

CUSTOMER AGE

#DMXDublin #BackedByAIB

@TomDublinCity

RIGHT

PEOPLE

SET UP

STORIES

PLATFORMS


KEEP IT SIMPLE


RIGHT CUSTOMER EXPERIENCE



WHERE AIB HAS

GOT IT RIGHT











KEEP IT SIMPLE



Propositions

Employee Experience

Customer Understanding

Customer Engagement

Customer Experience

Strategy

Brand

Customer Experience



FUNDAMENTAL HUMAN BEHAVIOUR HAS NOT CHANGED*

*As long as they are online. FOBO is a thing people


RIGHT PEOPLE


RIGHT ATTITUDE


TAKE AWAY 1

HIRE FOR ATTITUDE



TAKE AWAY 2

BREAK THE SILOS




UNDERSTAND YOUR BRAND


TAKE AWAY 3

TELL STORIES



TAKE AWAY 4

In Marketing Technology Less is More


RIGHT

PEOPLE

SET UP

STORIES

PLATFORMS


KEEP IT SIMPLE


RIGHT CUSTOMER EXPERIENCE



@TomDublinCity

Date post:	22-Jan-2017
Category:	Marketing
Upload:	dmx-dublin
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