Tools & Technology for High Tech PR

Post on 10-May-2015

1,271 views 0 download

Tags:

description

Presentation from June 11th in NYC to T3 PR Conference for PRSA's Technology Section

transcript

Google Alerts

Technorati: Blog

Search Engine

Alltop: News Aggregator

(Human Intervention)

AllTop: Birth Control

WordPress.com

Wordpress: Blogs on

Diabetes

Radian6: Reputation

Monitoring

DNA 13: Reputation

Monitoring

TNS Cymfony:

Reputation Monitoring

“RSS is a family of Web feed formats used to publish frequently

updated works – such as blog entries, news headlines, audio, and

video – in a standardized format.

An RSS document (which is called a "feed", "web feed“, or

"channel") includes full or summarized text, plus metadata such as

publishing dates and authorship.”

-Wikipedia

RSS: Really Simple Syndication

“They benefit readers who want to subscribe to timely

updates from favored websites or to aggregate feeds from

many sites into one place.” RSS feeds can be read using

software called an "RSS reader", "feed reader", or

"aggregator", which can be web-based or desktop-based.”

-Wikipedia

RSS Readers

Google Reader

Bloglines

TweetDeck: Desktop

Application

Yahoo Pipes:

Monitoring Aggregator

Contact Information & Resources:

On Slideshare – www.slideshare.net/sfathi

Sandra Fathi

sfathi@affectstrategies.com

twitter: @sandrafathi

LinkedIn, Facebook: Sandra Fathi

web: www.affectstrategies.com

blog: www.techaffect.com