Post on 27-Jan-2015
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TOP 10 SOCIAL MEDIA TACTICS EVERY SCHOOL SHOULD IMPLEMENT
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Frank BarryDirector, Digital Marketing
Blackbaud
YOUR HOST FOR TODAY
Rachel WelshDirector, Data Opps & Web
Shipley School
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SATE OF THE INDUSTRY: NONPROFIT SOCIAL MEDIA
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www.NonprofitSocialNetworkSurvey.com
DOWNLOAD THE REPORT TODAY
Get the INFOGRAPHIC also … http://bit.ly/npsocial
FACEBOOK UP 30%TWITTER UP 81%
9 OUT OF 10 NONPROFITS ARE ON FACEBOOK
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STAFFING?75% of nonprofit organizations have ¼ or less of an FTE.
STAFFING ON THE RISE75% OF NONPROFITS ALLOCATE ½ FTE
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FUNDING GROWS BUT43% OF NONPROFITS ALLOCATE $0 TO SOCIAL
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FUNDRAISING STILL LACKINGNOT MANY HAVE RAISED OVER $10K THROUGH SOCIAL
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TOP 3 FACTORS FOR SUCCESSStrategy. Priority. Staffing.
StaffingStrategy Prioritization
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TOP 10 SOCIAL MEDIA TACTICS EVERY SCHOOL SHOULD IMPLEMENT!
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# 1 0 : CRE AT E P ROF E S S IONAL ACCOUNT S #10: CREATE PROFESSIONAL ACCOUNTS
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#9: LEARN FROM THE BEST
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• Hubspot: www.hubspot.com
• Social Media Examiner: www.socialmediaexaminer.com
• Inbound Zombie: www.johnhaydon.com
• Mashsble: www.mashable.com
• Social media today: www.socialmediatoday.com
• npENGAGE: www.npENGAGE.com
RESOURCES
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#8: PAY ATTENTION TO YOUR COMPETITION
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#7: MONITOR THE SOCIAL WEB
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• Events• Keywords• Local Content
• Organization Name• Names of Key Staff• Program Names• Campaigns Names
• BackTweets.com• Google Alerts• Social News Sites
• Search.twitter.com• SocialMention.com• IceRocket.com• BoardReader.com
WHAT YOU SHOULD BE LISTENING FOR?
THE TOOLS YOU SHOULD BE USING
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PULLING IT ALL TOGETHER IN IGOOGLE
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WORKSHOP: SOCIAL MEDIA LISTENING
VIEW & DOWNLOAD
Slideshare.net/ChadNorman
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#7B: LEVERAGE LOCAL SITES
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#6: STICK TO 3 PLATFORMS
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WHICH SOCIAL NETWORKS?Focus time on Facebook and Twitter. Use Others to support efforts.
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#5: NARROW IT DOWN TO 2
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BIT.LY :: SHORTEN
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BIT.LY :: TRACK
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SEESMIC :: MOBILE, DESKTOP, WEB
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SEESMIC :: BIT.LY INTEGRATION
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SEESMIC :: MANAGE EVERYTHING
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SEESMIC :: MANAGE FACEBOOK
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SEESMIC :: MANAGE TWITTER
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SEESMIC
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SEESMIC :: EASILY ADD A LINK
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SEESMIC :: EASILY ADD A PICTURE
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SEESMIC :: EASILY SCHEDULE UPDATES
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#4: FOLLOW A 3 STEP PROCESS
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Create Shorten Share
FOLLOW A 3 STEP PROCESS
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#3: MEASURE AND ANALYZE
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SETUP
• Campaign Landing Page > http://www.yourdomain.com/campaign
• Email https://www.blackbaud.com/k-12/schools-out-for-summer?utm_source=BlackbaudList&utm_medium=email&utm_campaign=k12-schoolsout&utm_content=Fundraising
• Facebook https://www.blackbaud.com/k-12/schools-out-for-summer?utm_source=Facebook&utm_medium=social&utm_campaign=k12-schoolsout&utm_content=Fundraising
• Twitter https://www.blackbaud.com/k-12/schools-out-for-summer?utm_source=Twitter&utm_medium=social&utm_campaign=k12-schoolsout&utm_content=Fundraising
• Blog https://www.blackbaud.com/k-12/schools-out-for-summer?utm_source=Netwits&utm_medium=blog&utm_campaign=k12-schoolsout&utm_content=Fundraising
• Website Home Page https://www.blackbaud.com/k-12/schools-out-for-summer?utm_source=Blackbaud&utm_medium=website&utm_campaign=k12-schoolsout&utm_content=Fundraising
• Print Piecehttps://www.blackbaud.com/k-12/schools-out-for-summer?utm_source=ConfBrochure&utm_medium=print&utm_campaign=k12-schoolsout&utm_content=Fundraising
http://gaconfig.com/google-analytics-url-builder/
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RESULTS
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RESULTS
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#2: CREATE GREAT CONTENT
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PHOTOS
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VIDEOS
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QUESTIONS
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MISSION
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TIMELY
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1. Keep Your Posts Short
2. Post Photos, Videos and Quotes
3. Post Consistently
4. Ask for your Fans Opinions
5. Ask Questions (true/false, fill in the blank, yes/no,
6. Try Posting “Fill in the Blank” Posts
7. Give Fans Access to Exclusive Information
8. Reward your Fans with Deals and Perks
9. Be Timely
10.Localize your Posts if they are Relevant to a Specific Audience
10 BEST PRACTICE TIPS FOR FACEBOOK PUBLISHING
http://www.npengage.com/social-media/6-step-facebook-plan/
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#2B: INVOLVE OTHERS. IT’S “SOCIAL”.
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• Parents• Teachers• Kids• Events team• etc
INVOLVE OTHERS… IT’S “SOCIAL”
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#1: LIVE BY YOUR EDITORIAL CALENDAR
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JUST DO IT!
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Questions?www.npENGAGE.com
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Thank you!Let’s keep the conversation going…
Social Network Benchmark Report bit.ly/npsocial
Social Influencers Whitepaper bit.ly/npoSocialArchetype
www.npENGAGE.com