Writingfortheweb

Top9tipsforgettingyouronlinecontentright

Use an ATTENTION GRABBING

headline

www.makeitpeachy.com.au

0403670267

info@makeitpeachy.com.au

Call to action -give your audience a reason to read more

Use the right keywords-know your searchable keywords

Don’t be afraid to be controversial -be bold and encourage debate

NEVER use clickbait just for the click-throughs- quickest way to lose credibility with your audience

www.makeitpeachy.com.au

0403670267

info@makeitpeachy.com.au

Putthemostimportantinformationfirst

Summariseyourcontentatthebeginningofyour

article

NEVERteaseyouraudience–they’lljustlose

interest

Invertthatpyramid

Breakupyourcontentwithheadingsandlists

www.makeitpeachy.com.au

0403670267

info@makeitpeachy.com.au

www.makeitpeachy.com.au

0403670267

info@makeitpeachy.com.au

KeepkeywordsandSEOinmind

Thewebisfloodedwithcontent–makeyoursstandout

Createcontentsoyoucanusekeywordsoften

Whatisyouraudiencelookingfor?Researchandusetheirterms

www.makeitpeachy.com.au

0403670267

info@makeitpeachy.com.au

Ensureyourtoneisconsistentand

relatable

Don’tmakethemistakeoftryingtoreplicateprintcontent– evenformalcontentneedstoberelatable

Takethetimetoidentifyatoneforyourbrand– mostimportantly,beconsistent

www.makeitpeachy.com.au

0403670267

info@makeitpeachy.com.au

Uselinkseffectively

#A11Y

Linkingisthenewreferencing– itshowscredibilityandgreatresearch

Makeyourlinksaccessible– accessiblelinkshavestrongerSEOimpact

Uselinkstoconnecttoyourpreviouswork– showhistoryandauthority

Uselinkstonetwork– connecttoothersinyourindustrybynoddingtothemthroughlinks

BeconsciousofLength• Onlineaudienceswanteasy,quick,pithycontenttheycanconsumeonthego

• Uselengthasatool– ifyourcontentislongerensurethereisapurposebehindit

• Cutyourprintcopyby40%foronline

www.makeitpeachy.com.au

0403670267

info@makeitpeachy.com.au

www.makeitpeachy.com.au

0403670267

info@makeitpeachy.com.au

Youaretheexpert– youraudienceisnot,removetechnicallanguagewherepossible

Onlineaudiencesarefickle– simplifyandhookthem

KISSyourjargon-filledcopygoodbye

Research,write,review,repeat• Researchyouraudience,contentandpurposebeforeyoubeginANYcontent• Writeengagingcontent• Review,proofreadandeditALLyourwork–whenindoubtaskforhelp• Keepcreating

www.makeitpeachy.com.au

0403670267

info@makeitpeachy.com.au