Top Five Techniques to Promote your Business using Facebook - Next Generation

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www.ForwardProgress.net(877) 592-6224

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Growing your business beyond the VISION

Top Five Techniques to Promote your Business

using Facebook

Next GenerationClass Starts in Less

Than 30 MIN

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using Facebook

Next GenerationClass Starts in Less

Than 15 MIN

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using Facebook

Next Generation

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• Founder and CEO of Forward Progress, Inc.• COO of OFI Holdings, Inc.• Train and Coach over 2,000 people a month• Trained and Coached over 35,000 in Social Network

Skills• Over 28 years in Business Coaching, Consulting and

Training• Call Center, Internet, eMarketing, Event Management, • Lead Generation, Web Seminars, eLearning, eSelling• Over Two Billion Dollars Sales, over 100 Million Leads,

Helped Thousands of People using Internet Based Lead

• Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking, Educational and Channel Sales…..

Dean DeLisle

Using LinkedIn for New Business Development

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Today’s Game PlanCool IdeasBuilding your fan baseAdvanced engagement techniquesPay per click adsMeasuring progress

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Interesting Facebook Stats • Over 500 million active users • 50% of all active users log on to Facebook in any given day • More than 35 million users update their status each day • More than 60 million status updates posted each day • More than 3 billion photos uploaded to the site each month • More than 30 billion pieces of content (web links, news stories,

blog posts, notes, photo albums, etc.) shared each day • More than 3.5 million events created each month • More than 3 million active Pages on Facebook • More than 1.5 million local businesses have active Pages on

Facebook • More than 20 million people become fans of Pages each day • Pages have created more than 5.3 billion fans

Growing Numbers

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Interesting Facebook Stats• Average user has 130 friends on the site• Average user sends 8 friend requests per month• Average user spends an average 15 hours and 33 minutes on

Facebook per month• Average user visits the site 40 times per month• Average user spends an 23 minutes (23:20 to be precise) on each

visit• Average user is connected to 80 community pages, groups and

events• Average user creates 90 pieces of content each month• 200 million people access Facebook via a mobile device each day• More than 30 billion pieces of content are shared each day• Users that access Facebook on mobile devices are twice as

active on Facebook compared to non-mobile users• Facebook generates a staggering 770 billion page views per

Growing Numbers

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Growing Numbers

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Growing Numbers

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Growing Numbers

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Business FeaturesIntegration

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Tactical Business StrategyLets get social…….

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Social Networks You Already Know

• You• Your Business• City\Country Clubs • Chambers• Industry Clubs• Organizations• Charities• Religious\Health• Network Groups

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Why Do “Traditional”Social Networks Work?

• Trusted Colleagues• Like-minded People hanging out• Similar Friends and Associations• You have more “Things” in common• Similar “Beliefs”• Recommended “IN”

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How Many Contacts and eMailsDoes Your Company Have?

• That Know YOU?• That Trust YOU?• That have done “Business” with YOU?• That would recommend YOU?

Dean Sue Pat Mark

On Average

1 = 17,000

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What is a Facebook Page?

A Facebook Page is a public profile that enables you to share your business, services and products with Facebook users.

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What is a Facebook PageVS. a Group

• Pages also allow people to maintain a personal-professional distinction on Facebook. If you're a group admin, your name will appear on that group, while Pages will never display their admins' names.

• When you take actions on your group, such as posting on your group's wall, these actions will appear to come from you as an individual. However, if you post or take other actions on a Page you own, it will appear to come from the Page.

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What is a Facebook Page?

When your fans interact with your Facebook Page, stories linking to your Page can go to their friends via News Feed. As these friends interact with your Page, News Feed keeps driving word-of-mouth to a wider circle of friends.

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How to Prepare

What will turn your Facebook fans into paying customers, and vice versa?

• If you are a local business, detailed info like address and store hours will help.

• If you're a doing events, adding videos is key.

• If you're a brand or product, photos of your offering and hyperlinks to independent reviews will make an impact – OR ADD VALUE!

• Gather what you've got handy—and you can always add more later.

Commit to make it useful and engaging

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How to Prepare

You'll be able to upload an unlimited number of photos. The most important is the profile picture that Facebook users will see (as a thumbnail) in News Feed when their friends interact with you.

A logo, storefront, or group photo may work well. Make sure the image is still clear when reduced to thumbnail size.

Gather Photos

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How to Prepare

Checklist of what you can use:

VideosPhotosAudioArticlesWhite PapersPower Point SlidesBrochuresBlog PostseBooksRelevant Links <2 ways>

Relevant Content Inventory

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New: Place & Page Merge

Exclusive contentReward your loyal fansRelevant commentingAddressing less than positive commentsEvents

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Mobile Apps for Location-Based

Exclusive contentReward your loyal fansRelevant commentingAddressing less than positive commentsEvents

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Suggest to Friends

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Business Applications

Networked BlogsSlideshare

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Useful ApplicationsNetworked BlogsSlideshareSocial OomphiFrames, FBMLConstant Contact, MailChamp,

Email IntegrationEventbrite

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Reward Fans with Benefits

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Comment/Engage

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Be Active

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Pay Per Click Vs. Pay Per Impression (CPM)

Scalable for any budgetAbility to target geographically,

demographically, key words Don’t pay to advertise to your fansTarget friends of fans, built in

recommendationTest & measure different versions

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Where Do Ads Appear?

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Create an Ad

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Advertising Reports

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Insights: Measure

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Plan Your Work,Work Your Plan

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Have a plan – to “Launch”

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Have a plan – to “Work It”!

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Upcoming Coaching ProgramsFacebook - Business Building and Lead

GenerationLinkedIn - Sales Techniques – 4 Weeks of

CoachingWordPress – How to use a Blog to Build

Business

Online, Convenient and Replays are available!

We have custom coaching and training programs*

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Upcoming ClassFacebook Business Page Setup and

Promotion Techniques - 2 Class Series - ALL NEW! Thursday, July 21, 2011 at 2:00 PM (Central

Time)$99 - 2 – Sessions - Review – Recorded & LiveAll Videos and Materials Included

www.facebooksummer.eventbrite.com

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Contact Us

Connect WITH Us!

dean@forwardprogress.net TWITTER: www.twitter.com/deandelisle FACEBOOK: www.Facebook.com/deandelisle/ FAN PAGE: www.Facebook.com/ForwardProgress LINKEDIN: www.linkedin.com/in/deandelisle

Call (877) 592-6224

www.ForwardProgress.NET

Top Five Techniques to Promote your Business using Facebook - Next Generation

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