Digital EngagementTop Ten Tools & Techniques

Kenneth Mobley – Public Engagement Practice Leader

WHY DIGITAL ENGAGEMENT?

SETTING THE CONTEXT

Banking then

The ATM changed all that

And the internet has completely transformed banking

Public Outreach then

Public Outreach now

Digital media levels the playing field

And adds more competition

THE TOP TEN TOOLS AND TECHNIQUES

Digital Engagement

My Top Ten List

10. Hashtags

#transitFAIL

Twitter example

My Top Ten List

9. Social Media Sites10. Hashtags

exponentially…

My Top Ten List

8. Twitter9. Social Media Sites10. Hashtags

Project-specific Twitter feeds

Agency feeds

My Top Ten List

7. Hosted Discussions / Blogs8. Twitter9. Social Media Sites10. Hashtags

Blogs as websites….

My Top Ten List

6. Virtual Meetings7. Hosted Discussions / Blogs8. Twitter9. Social Media Sites10. Hashtags

Breakout group-webinarVTrans regional forums

Educate

Interact

Report

21 Planning District Commissions14 Metropolitan Planning Organizations45 Transit Service Providers2 Independent Rideshare Agencies9 VDOT Districts9 Other Federal, State & Regional AgenciesSelect Counties & Cities

Breakout group-webinarVTrans regional forums

ChallengesTechnology

- Backup plans B & C!- Rehearsal/testing

StaffingReport-out logistics

BenefitsIncreased participationRegionally-focused discussionsCost-effectiveCentral presentationHands-on exercises

Breakout group-webinarVTrans regional forums

Instant Poll

The greatest investment need is:

Transit

Bridges

Roads

Roads

Bridges

Transit

0 5 10 15 20 25 30 35

Results

Interactive webinar

My Top Ten List

5. Management Dashboards6. Virtual Meetings7. Hosted Discussions / Blogs8. Twitter9. Social Media Sites10. Hashtags

My Top Ten List

4. Video Sharing 5. Management Dashboards6. Virtual Meetings7. Hosted Discussions / Blogs8. Twitter9. Social Media Sites10. Hashtags

YouTube, Vimeo….

My Top Ten List

3. Textizen4. Video Sharing 5. Management Dashboards6. Virtual Meetings7. Hosted Discussions / Blogs8. Twitter9. Social Media Sites10. Hashtags

Text messaging as survey tool

My Top Ten List

2. Interactive Surveying3. Textizen4. Video Sharing 5. Management Dashboards6. Virtual Meetings7. Hosted Discussions / Blogs8. Twitter9. Social Media Sites10. Hashtags

Do you ever ride the bus?

If so, how often?

How do you access the bus?

What is the purpose of your trip?

Do you want to stay involved?

Simple surveys

Value statements and priorities

Origins and Destinations

Understanding/ Visualizing choices and expressing preferences

Complex surveys

Interactive web survey tools

1. Crowdsourcing2. Interactive Surveying3. Textizen4. Video Sharing 5. Management Dashboards6. Virtual Meetings7. Hosted Discussions / Blogs8. Twitter9. Social Media Sites10. Hashtags

My Top Ten List

Crowdsourcing: the public decides

Definition: the act of taking tasks traditionally performed by an employee or contractor, and outsourcing them to a group of people or community, through an "open call" to a large group of people (a crowd) asking for contributions.

Are you satisfied?

Tools continue to develop

UserVoice

Crowdbrite

MindMixer

UserVoice

Crowdbrite

MindMixer

LESSONS LEARNED

“I had my own blog for a while, but I decided to go back to just pointless,

incessant barking.”

Everyone and their dog…

Phase I Phase II

Strategy is Essential

Care and Feeding

Scheduling

Updates

Guest Speaker

s

Linkages Event Creation

“Social” Really Does Mean Social!

Questions?

It’s up to you!