OCTOBER  2016  

JENS  THRAENHART  (晏子)  –  WWW.THRAENHART.COM  

TOP  TEN  TRAVEL  &  TOURISM  TRENDS  

JENS  THRAENHART  Execu.ve  Director,  Mekong  Tourism  Coordina.ng  Office  (since  2014)  

President,  Chameleon  Strategies  (since  1999  –  UNWTO  Affiliate  Member)  

TOP 20 MINDS IN EUROPEAN TRAVEL & TOURISM – 2014

TOP 25 MINDS IN GLOBAL TRAVEL & HOSPITALITY – 2004 & 2005 TOP 100 RISING STARS IN TRAVEL (TRAVEL AGENT MAGAZINE) - 2003

Greater  Mekong  Sub-­‐region  (GMS)  

•  Cambodia  •  China  

•  Guangxi  •  Yunnan  

•  Laos  •  Myanmar  •  Thailand  •  Vietnam  

Helping Organizations

Adapt to a Changing

Environment.

Select  Past  &  Present  Clients:  

CONSUMER TRENDS

“Catch  the  next  wave  before  it  catches  you”  

ASIA

TECHNOLOGY

CONSUMER

THREE MAIN DRIVERS OF CHANGE

DIGITAL  CONSUMER  BUYING  TRAVEL  ONLINE  

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www.MekongTourism.org  

Travel  in  the  Digital  Age  

TOURISM  STATISTICS  GLOBAL  GROWTH  

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RISING  WEALTH  OF  ASIA  INTER-­‐REGIONAL  TRAVEL  

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CHINA  SEGEMENT  THE  MARKET  

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The  World’s  largest  consumer  market  by  2020  

INDIA  NEXT  FRONTIER  

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MUSLIM  /  HALAL  HIDDEN  POTENTIAL  

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MICRO  NICHE  FEMALE  MUSLIMS  

MILLENIALS  EXPERIENCE  HUNGRY  

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LGBT  SPENDING  POWER  

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CONNECTIVITY  AIR  –  RAIL  –  RIVER  –  ROAD    

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 Increased  Land-­‐Connec.vity  S.mulates  Independent  Travel  and  Creates  New  Products  

145,300  km  ASIAN  Highway  Network      27,163  km  in  ASEAN      10,847  km  in  China  PRC      15,400  km  of  addi.onal  poten.al  Highway    

EXPERIENTIAL  TOURISM  LIVE  LIKE  A  LOCAL  

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…who  is  looking  for  Authen.c  Experiences  

Trying  to  get  away  from  the  masses…  

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…to  get  immersed  with  local  culture.  

The  sharing  economy  brings  us  closer  to  local  experiences  

RACHEL  BOTSMAN  2014  

AIRBNB  SHAKES  UP  ACCOMMODATION  

Airbnb  Claim:  Travelers  would  not  have  traveled  otherwise,  indica`ng  it  is  increases  the  pie  –  rather  than  taking  a  share  of  it  

Annual  1230%  Growth  on  AirBnB    

Part  2.  Des.na.ons  take  Ac.on  

Empowered Travelers will

share their Experiences in Real Time.

 Stories  Build  Emo.onal  Connec.ons    

MEKONG  IS  MY  PASSION  

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Travelers and Residents share their unforgettable moments in the Greater Mekong Sub-region

Launching the #MekongMoments Social Media Photo & Video Sharing Contest

#MekongMoments  

#KhiriTravel  

#AirAsia  

#SouthernLaos  

#SofitelLuangPrabang  

#GibbonExperience  #OkPokTok   #SinoukCoffee  

#KamuLodge  

#Makphet  

#GreenDiscoveryLaos   #Laos  #AsianTrails  

#LaoAilines  

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CONTACT:    JENS  THRAENHART  (晏子)  

W:  WWW.THRAENHART.COM  WECHAT:  THRAENHART  

E:  JENS@THRAENHART.COM      T:  +66-­‐8555.44234