Post on 07-Apr-2018
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8/3/2019 Topic 1st Group Gui Binh
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ADVANTAGES AND DISADVANTAGESOF USING CELEBRITIES
IN ADVERTISMENT
TOPIC OF THE FIRST GROUP CHTM17A
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OVERVIEW OF ADVERTISING
1. Concept advertising?
2. What are the roles of advertising?
4. Advertising medias and Advertising methods
3. The main objectives of advertising
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1. Concept of advertising
Advertising is the name given to the
process of commercial promotion
of goods and services in order to
increase its sales.
ADVERTISING
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2. What are the roles of advertising?
Advertising helps manufacturers to create demand forproducts, increase purchasing power, improve market
share,etc
Advertising help customers to have the knowledge to
choose the best product which match their demands
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3. The purposes of advertising
Profit: promoting commercial goods like
introducing new product, new film, new project,
etc
Public profit (non – profit): educate
and motivate the public about non-
commercial issues such as AIDS,
deforestation, family phanning
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4. Advertising medias and Advertising methods
Advertising medias: Television, newspapers, wall
paitings, billboards, magazines, internet, posters,etc.
Advertising methods: exhibition (for example: handicraftexhibition..), public transport (for example: placing
adverts on the buses..), slogans, sponsorship, leaflets..and
celebrity endoserment
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Promoting the brands through
celebrity images is a effective
communication solution which is
commonly used in marketing
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1. What is celebrity?
Celebrity has two means: A famous person and renown or fame.
Example: Shakepear is a famous person because of his plays, he is
called celebrity
CELEBRITIES - USING CELEBRITIES IN ADVERTISING
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CELEBRITY ENDORSEMENT
• Celebrity endorsement is a type of
advertising, in which a celebrity uses his or
her status in society to promote a product,service or charity.
• It can take several different forms, from a celebrity simply
appearing in advertisments for a product, service, of charity, to a
celebrity attending PR events, creating his or her own line of
products or services.
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- improves product recognition and having an
automatic association of the company brand with
the values of the celebrity represents.
So a celebrity can enhance brand equity,contribute, freshen and add a new dimension for
a brand.
Advantages
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Golf - sport of the rich
and Nike brand
Advantages
Tiger Woods' endorsement deal with Nike
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- A famous personality can help Focusand retain consumer’s attention on
the advert, consummers’attitude
toward a brand can be changed of affected by celebrity
Advantages
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- Influence comsumer’s purchase intention.
So It has save time for the consummer toreach to expected product. Especially in
the food, medicine, consumer
goods..Consummer believe the choice of celebrity
Advantages
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- Celebrity is able to build brand
credibility in a short period of time
- make advertisement believable , make
the peple remember the advertising
Advantages
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The disadvantage of using celebrityendoserment in advertising is expensive
cost.
Any thing has two hands
Disadvantages