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7/31/2019 Total Sanitation and Sanitation Marketing (TSSM) East Java
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Total Sanitation and Sanitation Marketing
East Java
WATER AND SANITATION PROGRAM
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Keys Sanitation Parameter-- East JavaTotal Population 2006 (SUSENAS): 37.4million
Urban: 12% (9 cities)Rural: 88% (29 districts)
Sanitation coverage 2010 (Riskesdas 2010):Urban: 65. 55%Rural: 34%
..%
Rural population in East Province 25% communities practices for open defecation .%(Riskesdas 2010)
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Objective of TSSM Project
To strengthen local government in developing totalsanitation and sanitation marketing approach through three
main components of demand creation, supply improvement
and enabling environment
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Community-Led
Total Sanitation
EnablingEnvironmentFor Scaling
Up
Sanitation
Marketing
Integrating Total Sanitation and
Sanitation Marketing (TSSM)
Community-Led TotalSanitation
Sanitation Marketing
Focus:
Stopping open defecationIgniting demand forsanitation facilities andservices.
Focus:
Popularizing improvedsanitation (JMP-defined)
Expanding sanitation supplyoptions for all consumers,particularly the poor.
Enabling Environment
Focus:Policies and institutional Practices
that facilitate scaling up access to
sanitation with cost-effectiveness andsustainability.
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Behavior Change Ladder
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RapidAssessmentonSanita/onProgram Advocacyforsanita/onpolicyalignmentthroughprojectlaunch,technicalmee/ng,roadshow
Facilita/ng,mentoring,advoca/ng(Training,triggering,MonitoringandEvalua/on)
Involvingoftechnicalcollegetosupportsanita/onefforts
Sharingknowledgeandexperiencesthroughpeertopeerlearningsuchasfacetofacedialog,seminar,website
LearningReviewMee/ngincludingbenchmarkdistrictperformance
ScaleupandReplica/on
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Stages TSSM Approach Road-show at district and sub-district through DRA method Training facilitators and sanitation entrepreneurs. District propose
candidates to participate the training. Piloting TSSM intervention for 30 communities per district. District
selected community based on district intervention strategy Scale up TSSM approach by using district own resources District performance monitoring and evaluation through benchmark Incentive for champions Action Research to strengthen local government strategy and accelerate
target achievement.
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POST-TRIGGERINGTRIGGERINGPRE-TRIGGERING
Trigger behavior change through
elements of disgust,embarrassment, self-esteem, fear
for doing sin, sickness, etc.
Introduction and
Crreate Condition
Identify access & analyze
sanitation behavior using CLTStools:
Mapping,FGD,transect walk,contamination route
Community commitment to
change & follow-up plans
Identify Natural Leaders, copy of
latrine access mapIf necessary, analyze cheap
latrine options
Identify Natural Leaders roles,
complete copy of sanitationaccess map & social welfare
Competition for ODF and Total
Sanitation
Triggering through school
(students & teachers) to reachan ODF status
Identify behavior in F Diagram
(e.g. washing hands with soap)
Info on sanitation options,
trained craftsmen, suppliers
ODF plan, committee role, work
plan, rules & sanctions
Sanitation promotion through
local media to strengthencommunities awarness
Award
Further triggering i to
accelerate /maintain ODF status
Inter-committee/NL learning &
replication
MONITORING(Use Map andsurvey checklist)
How is open
defecation behavior
changed
What latrines are
used (improved /unimproved)
How are hand-
washing facilitieswith soap used in the
community
How are latrines &
handwashingfacilities used in
schools
Team
Preparations :InterventionstrategyTasks assignmentPrepare tools andmaterials
Field preparationsAdvocacy & key leaderinvolvement
Set schedule, locationand target
Observation ofcommunity and schoolenvironment
ACTIVITIESFLOWTOINCREASESANITATIONDEMANDBY
USINGCLTSMETHOD
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With a strong local government commitment has resulted rapidly
progress as shown in graphs.
0.00%10.00%20.00%30.00%40.00%50.00%60.00%70.00%80.00%90.00%
20062007
20082009
2010
PacitanTrenggalekLumajangBojonegoro
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Affordable Latrine options
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Lesson Learned
A blended intervention between demand generation and supplyimprovement will accelerate improved sanitation access
District government is the main actor in developing sanitationprogram through TSSM approach
Integrated innovation into existing mechanism is a key factor toensure sustained sanitation program
Promotion strategy for national policy need to be strengthened
to leverage local government on sanitation program Identify and synergize all resources to strengthen local
government capacity and accelerate improved sanitation access
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Sanitation Supply
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Sanitation Marketing (and Communication)
Activity Components
Monitoring the qualityand cost throughaccreditation
Local sanitation market
emerged
Print ad campaign
Testimony of the winningdistrict
Sanitation award
report
Masonry training
reading materials
Product installation
module
Informed Choice
Catalogue
Formative
Research Report
TSSM Marketing
Manual
Communication
Tools Menu
Accreditation logo
Suddenly
stomachache
Installation
module thevideo
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Understanding what the
consumer wants to pay forPeople understand
improved sanitation
as a facility with
gooseneck water seal,
pour-flush type, with a
septic tank built inside
or outside the house
Ease of cleaningPrevent odor
Scratch resistance
3 5 yr pit capacityModern look
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Price Recommendations
The cost to acquire new basic facility with all the desiredfeatures seemed to work out at IDR 180,000 (USD18)
The next upgrade could be available at an additional IDR100,000 (USD10) (Nielsen)
Understanding what the
consumer wants to pay for(2)
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Proposed Package Offering - Main
ProductUpgradeable product concept to reduce barrier (in
terms of price) to allow people to adopt
permanent facility and upgrade it whenever
they have excess money
The resulting
marketing strategy
Grade Option Features Price Level
Basic
Flush latrine squat
pans with simple
reinforced pit andgooseneck water seal
Squat pans: locally
produced concrete or
ceramic, available invarious colors Maximum at 180,000
Upgrade 1 Basic + Basic + 100,000 for upgrade (280,000 for completeinstallation)
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Managing Resources for Competitive PricesOne stop service reduces cost for consumers by
providing them with two things: 1.
Material supplies. By having several or collectiveorders from customers will increase bargaining power
of the one-stop service provider when dealing with
producers2.On- site installation. It replaces the consumers costof purchasing (distribution cost and margin ofsupplier) and labor cost for carting pre-made material
such as concrete rings for lining pits and pit covers
from local producers.
The resulting
marketing strategy(2)
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Getting market feedbackPartnership with Sumadi, a sanitation provider, withtechnical assistance from ITS, we are developing range
of product to meet market preferencesSumadi started his business in 2001. Between 2001 07, the market did notrespond as expected. Sales has been slow at average only 100 latrines
installed / yearExposed by TSSM activities and intrigued by some key market researchfindings, he saw this as an opportunity the re-energize his business
Getting market
feedback
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Replicating
One-stop Sanitation ProviderMasonry training and Sanitation EntrepreneurshipParticipants: 1500 masons in 29 districts with the emphasize on basicsanitation and technical aspects of building latrine facility (held in mid year
2009)
Sanitation entrepreneurship training to appointed providers representingdistricts. The training focus on upgradeable latrine product, promotion and
selling skills, and simple book keeping.
(phase 1 was held in February and March 2010)
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TSSM Monitoring
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ForMDGmonitoring An improved sanitation facility is one that hygienically
separates human excreta from human contact. Shared and public facilities of any type are unimproved
sanitation.
TSSM translates improved latrine operationally as one that:1) Does not contaminate water bodies 2) Prevents contact between human beings and human excreta. 3) Prevents access to feces by flies and other insect vectors, wild
and domestic animals.4) Prevents foul odour.
What is improved sanitation?
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1. All community households own and use improved latrines fordisposal of all human excreta (including at schools).
2. No human feces are visible in the environment.3. The community uses sanctions , rules or other means to check
and prevent Open Defecation by anyone. 4. The Community is using a transparent monitoring mechanism
to measure gains in household access to improved sanitation.
: A community is ODF when :
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Communities
Sub-district/ Puskesmas(Community Health
Center)
District Health Office MonthlyAccess/ODFUpdates
LB-1 Form/
Community
maps/Registers
Community
maps/Registers
ODFverification
Community
maps/Registers
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Province Health Office District Sanitation Performance
Benchmarking , with independent
evaluator (JPIP)
District HealthOffice
periodicmonitoring report
District HealthOffice
periodicmonitoring report
District HealthOffice
periodicmonitoring report
District HealthOffice
periodicmonitoring report
Annual consolidation at Province level for
assessing district sanitation performance
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Monitoring
atcommunity Compila/on&Repor/ng
(PuskesmasSubdistrict
toDistrict)
Social mapNatural leader note
LB-1 form(Puskesmas/sub-district)
LB-1 form(District)
SMSInforma/ongap?
Flows of Information
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Community social map
provides raw data
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District policy to give construction subsidy shown at last graph. Its
Tuban district.
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ODF achievement certificate awarded to
verified communities by District Head
(Bupati)
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Thanks You