Total Sanitation and Sanitation Marketing (TSSM) East Java

7/31/2019 Total Sanitation and Sanitation Marketing (TSSM) East Java

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Total Sanitation and Sanitation Marketing

East Java

WATER AND SANITATION PROGRAM


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Keys Sanitation Parameter-- East JavaTotal Population 2006 (SUSENAS): 37.4million

Urban: 12% (9 cities)Rural: 88% (29 districts)

Sanitation coverage 2010 (Riskesdas 2010):Urban: 65. 55%Rural: 34%

..%

Rural population in East Province 25% communities practices for open defecation .%(Riskesdas 2010)


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Objective of TSSM Project

To strengthen local government in developing totalsanitation and sanitation marketing approach through three

main components of demand creation, supply improvement

and enabling environment


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Community-Led

Total Sanitation

EnablingEnvironmentFor Scaling

Up

Sanitation

Marketing

Integrating Total Sanitation and

Sanitation Marketing (TSSM)

Community-Led TotalSanitation

Sanitation Marketing

Focus:

Stopping open defecationIgniting demand forsanitation facilities andservices.

Focus:

Popularizing improvedsanitation (JMP-defined)

Expanding sanitation supplyoptions for all consumers,particularly the poor.

Enabling Environment

Focus:Policies and institutional Practices

that facilitate scaling up access to

sanitation with cost-effectiveness andsustainability.


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Behavior Change Ladder


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RapidAssessmentonSanita/onProgram Advocacyforsanita/onpolicyalignmentthroughprojectlaunch,technicalmee/ng,roadshow

Facilita/ng,mentoring,advoca/ng(Training,triggering,MonitoringandEvalua/on)

Involvingoftechnicalcollegetosupportsanita/onefforts

Sharingknowledgeandexperiencesthroughpeertopeerlearningsuchasfacetofacedialog,seminar,website

LearningReviewMee/ngincludingbenchmarkdistrictperformance

ScaleupandReplica/on


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Stages TSSM Approach Road-show at district and sub-district through DRA method Training facilitators and sanitation entrepreneurs. District propose

candidates to participate the training. Piloting TSSM intervention for 30 communities per district. District

selected community based on district intervention strategy Scale up TSSM approach by using district own resources District performance monitoring and evaluation through benchmark Incentive for champions Action Research to strengthen local government strategy and accelerate

target achievement.


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POST-TRIGGERINGTRIGGERINGPRE-TRIGGERING

Trigger behavior change through

elements of disgust,embarrassment, self-esteem, fear

for doing sin, sickness, etc.

Introduction and

Crreate Condition

Identify access & analyze

sanitation behavior using CLTStools:

Mapping,FGD,transect walk,contamination route

Community commitment to

change & follow-up plans

Identify Natural Leaders, copy of

latrine access mapIf necessary, analyze cheap

latrine options

Identify Natural Leaders roles,

complete copy of sanitationaccess map & social welfare

Competition for ODF and Total

Sanitation

Triggering through school

(students & teachers) to reachan ODF status

Identify behavior in F Diagram

(e.g. washing hands with soap)

Info on sanitation options,

trained craftsmen, suppliers

ODF plan, committee role, work

plan, rules & sanctions

Sanitation promotion through

local media to strengthencommunities awarness

Award

Further triggering i to

accelerate /maintain ODF status

Inter-committee/NL learning &

replication

MONITORING(Use Map andsurvey checklist)

How is open

defecation behavior

changed

What latrines are

used (improved /unimproved)

How are hand-

washing facilitieswith soap used in the

community

How are latrines &

handwashingfacilities used in

schools

Team

Preparations :InterventionstrategyTasks assignmentPrepare tools andmaterials

Field preparationsAdvocacy & key leaderinvolvement

Set schedule, locationand target

Observation ofcommunity and schoolenvironment

ACTIVITIESFLOWTOINCREASESANITATIONDEMANDBY

USINGCLTSMETHOD


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With a strong local government commitment has resulted rapidly

progress as shown in graphs.

0.00%10.00%20.00%30.00%40.00%50.00%60.00%70.00%80.00%90.00%

20062007

20082009

2010

PacitanTrenggalekLumajangBojonegoro


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Affordable Latrine options


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Lesson Learned

A blended intervention between demand generation and supplyimprovement will accelerate improved sanitation access

District government is the main actor in developing sanitationprogram through TSSM approach

Integrated innovation into existing mechanism is a key factor toensure sustained sanitation program

Promotion strategy for national policy need to be strengthened

to leverage local government on sanitation program Identify and synergize all resources to strengthen local

government capacity and accelerate improved sanitation access


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Sanitation Supply


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Sanitation Marketing (and Communication)

Activity Components

Monitoring the qualityand cost throughaccreditation

Local sanitation market

emerged

Print ad campaign

Testimony of the winningdistrict

Sanitation award

report

Masonry training

reading materials

Product installation

module

Informed Choice

Catalogue

Formative

Research Report

TSSM Marketing

Manual

Communication

Tools Menu

Accreditation logo

Suddenly

stomachache

Installation

module thevideo


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Understanding what the

consumer wants to pay forPeople understand

improved sanitation

as a facility with

gooseneck water seal,

pour-flush type, with a

septic tank built inside

or outside the house

Ease of cleaningPrevent odor

Scratch resistance

3 5 yr pit capacityModern look


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Price Recommendations

The cost to acquire new basic facility with all the desiredfeatures seemed to work out at IDR 180,000 (USD18)

The next upgrade could be available at an additional IDR100,000 (USD10) (Nielsen)

Understanding what the

consumer wants to pay for(2)


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Proposed Package Offering - Main

ProductUpgradeable product concept to reduce barrier (in

terms of price) to allow people to adopt

permanent facility and upgrade it whenever

they have excess money

The resulting

marketing strategy

Grade Option Features Price Level

Basic

Flush latrine squat

pans with simple

reinforced pit andgooseneck water seal

Squat pans: locally

produced concrete or

ceramic, available invarious colors Maximum at 180,000

Upgrade 1 Basic + Basic + 100,000 for upgrade (280,000 for completeinstallation)


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Managing Resources for Competitive PricesOne stop service reduces cost for consumers by

providing them with two things: 1.

Material supplies. By having several or collectiveorders from customers will increase bargaining power

of the one-stop service provider when dealing with

producers2.On- site installation. It replaces the consumers costof purchasing (distribution cost and margin ofsupplier) and labor cost for carting pre-made material

such as concrete rings for lining pits and pit covers

from local producers.

The resulting

marketing strategy(2)


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Getting market feedbackPartnership with Sumadi, a sanitation provider, withtechnical assistance from ITS, we are developing range

of product to meet market preferencesSumadi started his business in 2001. Between 2001 07, the market did notrespond as expected. Sales has been slow at average only 100 latrines

installed / yearExposed by TSSM activities and intrigued by some key market researchfindings, he saw this as an opportunity the re-energize his business

Getting market

feedback


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Replicating

One-stop Sanitation ProviderMasonry training and Sanitation EntrepreneurshipParticipants: 1500 masons in 29 districts with the emphasize on basicsanitation and technical aspects of building latrine facility (held in mid year

2009)

Sanitation entrepreneurship training to appointed providers representingdistricts. The training focus on upgradeable latrine product, promotion and

selling skills, and simple book keeping.

(phase 1 was held in February and March 2010)


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TSSM Monitoring


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ForMDGmonitoring An improved sanitation facility is one that hygienically

separates human excreta from human contact. Shared and public facilities of any type are unimproved

sanitation.

TSSM translates improved latrine operationally as one that:1) Does not contaminate water bodies 2) Prevents contact between human beings and human excreta. 3) Prevents access to feces by flies and other insect vectors, wild

and domestic animals.4) Prevents foul odour.

What is improved sanitation?


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1. All community households own and use improved latrines fordisposal of all human excreta (including at schools).

2. No human feces are visible in the environment.3. The community uses sanctions , rules or other means to check

and prevent Open Defecation by anyone. 4. The Community is using a transparent monitoring mechanism

to measure gains in household access to improved sanitation.

: A community is ODF when :


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Communities

Sub-district/ Puskesmas(Community Health

Center)

District Health Office MonthlyAccess/ODFUpdates

LB-1 Form/

Community

maps/Registers

Community

maps/Registers

ODFverification

Community

maps/Registers


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Province Health Office District Sanitation Performance

Benchmarking , with independent

evaluator (JPIP)

District HealthOffice

periodicmonitoring report







Annual consolidation at Province level for

assessing district sanitation performance


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Monitoring

atcommunity Compila/on&Repor/ng

(PuskesmasSubdistrict

toDistrict)

Social mapNatural leader note

LB-1 form(Puskesmas/sub-district)

LB-1 form(District)

SMSInforma/ongap?

Flows of Information


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Community social map

provides raw data


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District policy to give construction subsidy shown at last graph. Its

Tuban district.


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ODF achievement certificate awarded to

verified communities by District Head

(Bupati)


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Thanks You

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Total Sanitation and Sanitation Marketing (TSSM) East Java

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