Post on 29-Nov-2014
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TRADE FAIR
An exhibition organized so that companies in a specific industry can show case and
demonstrate their latest products/services
TRADE FAIR
to whom ?
From 1947 In Germany
Boost Economy post WW II
SHOW INDUSTRY COUNTRY VISITORS
Mondial Auto France 14,00,000
NAIAS cars Detroit 8,00,000
Excon Construction
machinery India 2,50,000
International Technical
IT, Auto, Power, Mech Eng, EC Bulgaria 1,41,000
Automechanika
Auto Mechanics Germany 1,61,000
CeBIT IT Germany 4,80,000
Bauma Construction Germany 4,15,000
GITEX Electronics Dubai 1,20,000
Intermot MotorCycles Germany 2,03,000
Purpose of Trade show ?facilitate sales
competitorsnew market trends
creating an image/brand
Global Exposure
learn
Networking - Relationships
Product demonstration
Free media exposure
Buying power
Economic benefits
Create Leads
Tasks for Participation
Are they really
necessary?
CEIR - Center for Exhibition Industry Research
• Growth in past 9 quarters in a row
• Forecasted to grow in 2015 too
• Growth : Finance/legal/Technology and Food
• Decrease : Govt./Education/Building/Construction
How much did exhibitors spend, on average, per
attendee who entered their exhibits in 2008 ?
$165
$271Face-to-Face ?
• 35% of attendees are first timers
• 34% of attendees reported, purchase intentions were more favorable after visiting
81%Power to
recommend&
Make final purchase decision
Yes, they are necessary
India has just been designated the official
Partner Country at HANNOVER MESSE
2015
Why INIDA• India's fast-growing economy,•Many years of good relations the• Positive experience HANNOVER 2006.
16.1 billion euros, Germany is India’s leading trading partner
300 Indian companies, public sector giants will be participating in the 5 day fair, seeking technology collaborations,
business tie-ups
Thank you