Post on 28-Jun-2015
description
transcript
Traffic Signal ControllersFault Monitoring and Controlling
About US
We started as a design company and now shifted to manufacturing and complete solutions selling.
A team consiting of students, faculty members and professional electronics engineer.
We have experience on Electrical Chimney, House hold itmes, Bath tubs, Automobiles, Elevators, Some parts for Delhi Metro and of course 50 Traffic Signals controllers.
Agenda
Executive Summary
Problems as reported by news articles
What is being done overseas/India
What is our solution
Technology
Competition
Market Size
Financials
Executive Summary
Problem is Fault Monitoring and timely repairs of traffic signal controllers.
Solution is Remote Monitoring by GSM/CDMA/WiFi/Landline connectivity.
This system needs intelligent electronics
We have proven experience in that area
Problems reported
Look at the ads, news paper stories in next few slides
Recall your problems when driving due to defective traffic signals.
25/01/09 11:04 AMArticle Window
Page 1 of 1http://epaper.timesofindia.com/Default/Scripting/ArticleWin.asp?…1%2F22&ViewMode=GIF&GZ=T&PageLabel=4&EntityId=Ar00400&AppName=1
What others are doing
US Patents office has first patent related to Traffic Fault Monitoring filed in 1965 and recent one granted in 2008.
US has adopted a standard traffic protocols so that systems sold by any company can be mantained even by third party using standard functions.
What India is doing
You have read reports about Delhi, Just imagine the state of siganls in smaller cities.
There is no patents or innovation (may be there is no incentive as buyers are Govt Agencies) or quality
There are no standards within country
What is our solution
Complex design with central monitoring and control.
Which is simple to use and easy to maintain and repair
Is based on open source technology so that buyers are attracted towards it.
Market Research
We have worked with one Traffic Signal Supplier for installation of 50 traffic controllers.
We have met Jt C P (Mr S N Srivastave), Local heads on Traffic Signal Vendors and news paper reporters in last 2 months
Every one is waiting for some one to provide solution.
Now let’sTalk Technology
Technology is simple
We have used technology as used in elevators and automobiles.
It is reliable and quick to repair/replace even by a local technician.
We monitor all parameters and in case of mismatch report to central server by GSM/CDMA.
What we will sell
We will sell an electronic board with a built in SIM card and antenna, few sensors
How will unit function
It will monitor all critical paramters in real time.
In case of deviation from accepted tolerance, an SMS or pre-recorded voice language will be sent to concerned persons.
Messages are sent as per priority.
All faults are records and can be accessed from a website also.
IP Status
We have files for Patent on Traffic Signal Controller Fault Monitoring on Jan 6,2009.
There are not even a single patent in Fault Monitoring in India.
Competition
At present, large companies like BEL, CMS and KELTRON are there.
Being large, multi product company, they have no clear focus, no incentive to perform well.
There are few small regional companies. Focus is more on installation and managing the tenders and Govt Deptt and not on long term issues like innovation.
Available market
Delhi needs all 1000 to be replaced. All india basis it is 20000 units to be replaced in next 10 years.
At existing prices there is a profit margin of 15 k per Fault Monitoring Systems of traffic signal
Who are buyers
Govt Agencies
Private companies (advertisersing agencies) who get order to install and maintain signals on BOT basis against advertising space.
Buyers in other ASIAN countries.
Why will we get orders
For existing companies, Traffic is not their focus areas.
New customers (read advertising agencies) need reliable system and better support.
It is a new emerging business. need are changing, buyers are changing.
Existing sellers have no experience on dealing with small retail buyer.
Revenue model
Buyer needs reliability and support
We sell them our services on monthly rental basis to assure them guarnteed up time.
Buy hardware at 30K and pay monthly rent fo Rs 1500/- per traffic signal.
This is self sustaining business model.
Investments (FMS)Year 1 2 3 4
Development Tools 12 L 3 L 6 L 9 L
Man Power Cost 12 L 5 L 10 L 15 L
R & D Material 8 L 2 L 4 L 6 L
Total 30 L 10 L 20 L 30 L
Expenses (FMS)Year 1 2 3 4
Operational Expenses
15 L 50 L 150 L 300 L
Qty 300 1000 3000 6000
Raw Material 45 L 150 L 450 L 900 L
Total 60 L 200 L 600 L 1200 L
Sales Figures (FMS)Year 1 2 3 4
Qty 300 1000 3000 6000
Sales Value 90 300 900 1800
Rentals 0 54 234 774
Cost 90 210 620 930
PBT Nil 144 514 1644
PAT Nil 93.6 334.1 1068.6RENTALS @ 1500 PER INSTALLED UNIT
UNIT PRICE IS RS 30,000/- PER UNITQTY IS AS PER FEEDBACK FROM DELHI POLICE AND EXISTING SUPPLIERS
Addons to Traffic
Traffic Signal Controller has lot of add ons. Few examples are
- Current news and advertisments and status of next signal on displays
- SMS query from users about waiting time at signal
- Alternate energy usuage for running system
Alternate Use
And they are alternate use of same technology in
- Bus Shelters and Advertising hoardings
- Cold Storage, Unattended places like Transmission towers
- Security systems in office, banks and and malls
- Residential Areas
Funding
Already invested 25 L
- Self funding - 5 L
- by first traffic customer - 17 L
- by other customers - 3 L
Need - 90 L( 30 L for next model development and 60 L for material and first 300 units)
Sources
15 L from self funding
15 L from DST TePP funding
15 L from prospective buyers
15 L from prospective partners/manufacturers
Summary
We see a good opportunity in this area as there is a vaccume
We are confident and excited.
Thanks for your time.....