Post on 09-May-2015
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¿Por qué transformacion? ¿Por qué ahora ? El Rol de LTE.
Eduardo griffaCustomer PRincipal Consulntant
Region south, Pacific and Venezuela
Eduardo Griffa © Ericsson AB 2010 | Convergencia 2010 | Page 2
The future is different
Eduardo Griffa © Ericsson AB 2010 | Convergencia 2010 | Page 3
Broadband at inflection point
Source: Professor Carlota PerezUniversities of Cambridge, Tallinn and Sussex
1771-The industrial revolution
1829-Steam, coal, iron & railways
1875-Steel & heavy engineering
1908-Automobile, oil, mass production
1971-IT & telecommunication
Two different periods for the IT & telecommunication revolution
20-30 years 20-30 years
INSTALLATION DEPLOYMENT
Inflectionpoint
More efficiently solving old problems - winners
among old players
Applying paradigm to innovate across society –
new winners
New opportunities in the digital society
Eduardo Griffa © Ericsson AB 2010 | Convergencia 2010 | Page 4
Anything that benefits from network connection will be connected
1875 1900 1925 1950 1975 2000 2025
50
5
0.5PLACES
PEOPLE
THINGSBillion
Inflectionpoints for
our industry
Source: EricssonThis slide contains forward looking statements
Eduardo Griffa © Ericsson AB 2010 | Convergencia 2010 | Page 5
The effect of transformation
Operators can gain 30-40% OPEX savings ...and be prepared for future growth
Operators can reduce cost ...and increase customer experience. They can also decrease unit costs for voice by up to 75% …and for broadband by up to 95%
Operators can grow their traffic 100 times ...and still keep control of the CAPEX
Eduardo Griffa © Ericsson AB 2010 | Convergencia 2010 | Page 6
2000
x20
00x
IP & access enhancements Driving cONVERGENCEfueling the traffic explosion
Last mileBandwidth
CapacityIP Edge Routers
500kbps
2Mbps
10Mbps
100Mbps
1Gbps
10Gbps
240Gbps
480Gbps
ADSL
ADSL2+
SDSL
VDSL
VDSL2
FTTH
GPON
1st gen BRASEth BNG
Next-genEth MSER
20152015
2000
x20
00x
50x
50x
EDGE
HSPAEvol
HSPA
LTE
LTE
LTE
1st gen GGSN
ConvPkt GW
Multi-Access Edge 50
x50
x
CapacityMulti-Access EdgeFixed Mobile
19901990 20002000 201020102005200519951995 2015201519901990 20002000 201020102005200519951995
Eduardo Griffa © Ericsson AB 2010 | Convergencia 2010 | Page 7
Investments are increasingly data and speed driven
Source: EricssonThis slide contains forward looking statements
Connected devices, smartphones,
mobile PC’s drive demand, which
positions Ericsson well for data/LTE
2007 2010 2015Data driven
Voice driven
30% >50% 80%
World network market – distribution of investments
Data and speed have surpassed voice as investments drivers
Eduardo Griffa © Ericsson AB 2010 | Convergencia 2010 | Page 8
Source: Ericsson Consumer Lab, 2008 and selected Operators websites
0
10
20
30
40
50
60
70
80
90
100
Price Speed Coverage
49
Most important when buying mobile broadband
88
48
Eduardo Griffa © Ericsson AB 2010 | Convergencia 2010 | Page 9
Expansion opportunities
% Population Coverage
World population of 6,8 Billion people
WCDMAGSM LTE
Metro
Urban
Sub
urban
Rural
Wild
>85% >80%
>50%
30%
25%
3-5%<<1%
100%
0%HSPA +GPRS EDGE HSPAWorld
PopulationGSM LTEWCDMA
•Transport
•Packet Core
•3G Coverage
•HSPA Evolution
•LTE
Eduardo Griffa © Ericsson AB 2010 | Convergencia 2010 | Page 10
Radio
Evolve THE NETWORK with MOBILE BROADBAND
Packet Core
Charging
Mobile Transport
QoS Policy
1) HSPA expansion and evolution
2) Mobile Transport evolution
3) Packet core evolution
5) Smart charging
4) QoS differentiation
6) LTE introduction
Eduardo Griffa © Ericsson AB 2010 | Convergencia 2010 | Page 11
Eduardo Griffa © Ericsson AB 2010 | Convergencia 2010 | Page 12
sources
› Presentacion 7th investor conference, Telefonica, Madrid, Octubre 2009› Presentacion Super fast broadband Program Update, BT, June 2009› Presentacion DT Investor Day, March 17, 2010.› www.carlotaperez.org› Economic waves:
http://www.ericsson.com/ericsson/corpinfo/publications/ericsson_business_review/pdf/309/309_cover_story.pdf
› Transformation in Singtel: http://www.ericsson.com/ericsson/corpinfo/publications/ericsson_business_review/pdf/110/110_cover_story.pdf
› Transformation Ericsson's view: http://www.ericsson.com/yourbusiness/telecom_operators/transform_today
› Life in 2020 : http://www.ericsson.com/thecompany/our_insights/life_in_2020