Post on 23-Feb-2016
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TREND IN ONLINE
ADVERTISING GROWTH
3 YEAR ADVERTISING SPEND TREND TV STATIC, INTERACTIVE GROWING, NEWSPAPERS DECLINING
Looking at the 3 year trend in advertising share, TV has remained static at 28.4%, while share of media spend to Interactive grew from 10.5% TO 15.1%On the other hand, Newspaper share of spend declined from 30.5% - 26.7
Source: Advertising Standards Authority NEW ZEALAND ADVERTISING INDUSTRY TURNOVER
2009 2010 201105
101520253035
TELEVISION NEWSPAPERS INTERACTIVERADIO MAGAZINES OUTDOORUNADDRESSED MAIL ADDRESSED MAIL CINEMA
Actual Advertising Share by Media
ONLINE ACCESS CONTINUES TO GROW, AS BROADBAND PENETRATION LEVELS OFF
• 90% of New Zealanders (10+) now have access to internet• Of those with access to the internet at home, 68% now have broadband connections
Source: Nielsen CM1 Q2 11- Q1 12
19971998
19992000
20012002
20032004
20052006
20072008
20092010
20110%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Access to the Internet from Any Location
Access to Broadband (Home Connection Type)
ONLINE USAGE OVERTAKES PRESS AND MAILERS• In NZ (10+) there are now more people Online in a week than there are reading a
daily paper!• The same trend is present in a number of demographics, including AP 18-49 and
Females 25-54, there are more people Online in a week than listening to radio or reading a daily paper
Read U
naddre
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in th
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t Month
Read a
Mag
azin
e in th
e Las
t Publis
hing P
erio
d
Read a
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er in
the L
ast W
eek
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Outd
oor Advert
ising
Used R
adio
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t Wee
k
Used th
e Inter
net in
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ast W
eek
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hed TV in
Last W
eek
0
40
80
Media Recency
Source: Nielsen CM1 Q2 11 – Q1 12
All
Peo
ple
18
-49