Trends in Design & LayoutFOOD SERVICE

Presented by:

Kyle DionisioCheyne GallegoJaime Antonio JaurigueMichelle NaingKatrina Tagud

GAME!

BRING ME…Food, I’m hungry!!!

Teaser

Trends in Designs of Different Food Service Establishments

Coffee Shops and Cafés

Quick Service Restaurants

Casual Dining and Fast Casual Restaurants

Fine Dining Restaurants

Cafeterias and Institutional Food Service

TRENDS IN COFFEE SHOP & CAFÉ DESIGN

STARBUCKS COFFEE SHOP

LEED: Leadership in Energy & Environmental Design- Use reused and recycled materials wherever possible - Often use locally inspired design details and materials in our stores

U.S. Green Building Council’s LEED® certification program- : In all new Starbucks stores- : Even existing stores can be redesigned- : Beginning in: Late 2010 - : Worldwide

STARBUCKS COFFEE SHOP:Going Green

LEED Certified: 1st & Pike Storein: Seattle, USA

Recycle, Recycle, Recycle!-Leather: scrap obtained from shoe and automobile factories

-Wood: salvaged from a nearby farm.

-Signage menu on the wall: recycled slate from a local high school.

- The restroom partitions: made from recycled laundry detergent bottles.

Korea Yoido IFC B3 StoreLEED Certified

-The 1st LEED certified Starbucks store in Korea-Located in a building slated to be LEED certified.High level of water savings through water efficient fixtures and equipment. - 25% savings in lighting power by using low wattage LED fixtures.

STARBUCKS BONIFACIO GLOBAL CITY1st LEED-Certified Starbucks Store in the Philippines

1. Uses Light Emitting Diodes (LED) Solutions

- Bright & good for ambience; but energy-saving

2. Good stormwater management in design

3. Uses double-panel windows - Better insulation- Reduce the energy

consumption for air conditioning units4. Many furnitures crafted

using local materials

VIDEO: “The Starbucks Design Team”

New InterestingTrends in:

COFFEE SHOP & CAFÉ DESIGN

• First cat café in the world: Taipei, Taiwan (1998)

• Now very popular in Japan

• A cat café is a theme cafe whose attraction is cats that can be watched and played with.

Cat CafesPOPULAR IN: Japan

Not Cheap

• 1 hour of cat time: some charge 900 yen (around $ 9 or Php 400)

• Drinks: Another 200 yen (around $ 2 or Php 90; cheaper than Starbucks).

Cat CafesPOPULAR IN: Japan

Mahiko Mano[Hammock Café & Gallery]

Popular in: Japan

-Possibly the most relaxing café ever

- Mahika Mano is an island-infused cafe that combines a hammock showroom with a very laid-back coffee shop atmosphere.

- Known as Hammock Café and Gallery in English

- Popular hangout in Japan

Mahiko Mano[Hammock Café & Gallery]

Popular in: Japan

BRIGGO COFFEE HAUSWhere: Austin, Texas, USA

- Where: The University of Texas in Austin, Texas, USA

- Here, coffee can be ordered via:- [1] the station’s

touch screen- [2] thru the mobile

website, where customers will receive a text notification to know when the coffee is ready for pick-up.

CAFÉ/DAY[A CAR PARK COFFEE SHOP]

100% Chocolate Cafe: A chocolate lover’s paradise

- Who needs coffee when you have chocolate?

- Designed by Masamichi Katayama in Tokyo, Japan

- Serves up 56 different kinds of chocolate, to be exact, housed in their lovely “chocolate library.”

- You heard it right.

Robo CaféWhere: Osaka, Japan

• Meet our future robotic barista overlords!

• Japanese novelty-themed cafe

• Robo Cafe in Osaka minimizes the need for human labor by using automated robotic servers.

Horror Picture Tea combines: - A café- A music venue, & - A tattoo parlor

…in Paris, France!

Design Tricks in Starbucks

Trends in Quick Service Restaurants

•More attention to design aesthetics

•Installing more comfortable seating options

•Becoming more like a community centre, a place for young people to hang out.

•Create open kitchens

Quick Service Restaurants

•Install LED lighting

•Digital Menu Board

•Digital displays of calorie and nutritional information.

•From plastic to clean and modern lines, wood, brick and softer lighting from modern lamps

•Egg chair

•Comfortable chairs and sofas

•Wifi

•“People eat with their eyes first. If you have a restaurant that is appealing, contemporary, and relevant both from the street and interior, the food tastes better.” – president and COO Don Thompson

Digital signage

Casual and Fast Casual Restaurants•Branding: recognizable logos and

durable concrete designs are becoming important parts of interior design.

•Nostalgia and education centered design:

(i.e. Historical photos, old posters)

•Upscale seating, new equipment, and inviting décor.

Casual and Fast Casual Restaurants• Fast Dining: shorter distance between kitchens

and service areas.

• Separate front-of-the-house for quicker service and discussion of catering projects without disturbing restaurant flow

• Commercial kitchens that require little movement from chefs and dedicated stations to speed up food preparation.

• Accessible storage areas for servers.

Casual dining designs

Fine Dining Restaurants•Plush Aesthetics: from harsh raw

materials and raw timbers (rough aesthetic) to smooth leathers and deep color tones

•Branding environment has become more intense and gone beyond just the quality of the food and service.

•Establishments are smaller lowering maintenance costs

Fine Dining Restaurants

•Sometimes sponsor cooking classes and community-service events, so their interior designs need to create multipurpose spaces that are movable and may be reconfigured quickly

•Creates separate entrances to quicken ordering

Cafeterias and Institutional Food Establishments•A food market rather than institutional

cafeteria

•Less of an emphasis on back-of-house kitchens and a greater focus on the interactive food stations.

•Quick grab and go counter

•Display cooking to ensure freshness

•Venue for events or group studies and available during off peak times

•Appear less institutional and more like large-scale restaurants

•Comfortable, flexible seating and dining furniture

•Communal tables, booths, banquettes, bar-height counters for solo diners, and standing-height tables are all considered in the mix of seating options.

•Lounge areas with soft seating

•More colorful and less expensive construction materials

Trends in the Philippines

Emergence of Outdoor Food Court•Mercato started in 2011 at BGC•Offered different food variations•Operated in an open grounds with tent•Food court-type seating•Mezza Norte

The Zone in Malingap

•Opened in November 2013•Located in Malingap Street (near

Maginhawa) where small food establishments are abundant.

•The owner rents the spaces to entrepreneurs that will offer diversity in their zone

•Maginhawa street in one venue

The Zone in Malingap

•It offers a lot of different food choices such as:▫Barbecue▫Pulled Pork▫Middle eastern (shawarma)▫Mexican▫Pizza, pasta, burgers▫Thai, Vietnamese, Malaysian▫Japanese▫Cupcakes and Tea

Convenience Stores

•Emerging as an alternative to fast food restaurants

•7 Eleven, Mini Stop and Family Mart offer affordable rice meals, sandwiches and other food items

•Most stores already have dine-in tables to cater to customers

Revolving Restaurant

•100 Revolving Restaurant by Chef Jessie•The dining area rotates to feature the

view on top of the building and also see the kitchen of the restaurant

•Fine dining experience of Chef Jessie’s specialties

•Simple interior design to showcase the revolving feature

General Trends

BOLD AND BRIGHT

•Movement away from soft, minimalistic tones

•Introduction of strong, hard-edged, geometric patterns

•Use of contrasting colors such as rich, saturated colors alongside bright, and vibrant colors

•Replacement of stainless steel with copper or even brass

Destination Design

•Fulfills consumer desire to truly ‘experience’ a unique dining experience

•Creation of immersive environments•It’s more than about food – it’s about the

experience as well

Storytelling

•Customers are now interested about the heritage, history, culture and values of the restaurant that they are eating in.

•Use of framed pictures, wall graphics, maps, memorabilia

•Use of mismatched furniture, fabrics and textures can effectively help in telling a story, or supporting the ‘story’ of the establishment

No to Bad Lighting

•Ambient lighting is great, but the intended effort will be lost on customers if it’s too dim to read menus and they have to flag down servers for help. Yet too much lighting can make a space look unappealing.

No to Bad Acoustics

•“A noisy restaurant makes it hard to communicate with servers and other diners, and detracts from customers having a pleasant experience.”

General Trends

•Smaller spaces but more efficient design•Restaurants that transform for special

occasions•Staff can change the ambience in just a

few hours•Digital Menu Boards•Design appealing to more sophisticated

market

“There is still no replacement for a smartly planned seating arrangement, sensible server station placement, attractive and flexible lighting, and sound levels that balance a lively room.”

“Good design is first and foremost a design that works: form should definitely follow function, especially in a ‘satisfaction factory’ like a restaurant. So go forth and be brave with your design, but don’t forget your most important creative mission: happy guests.”

References• “Starbucks Bonifacio Global City first LEED certified Starbucks store in Philippines.” Environment Philippines. Retrieved 21 Aug

2014 from http://www.environmentphilippines.com/2012/07/starbucks-bonifacio-global-city-first.html

• “Store Design.” Starbucks – Official Website. Retrieved 21 Aug 2014, from http://www.starbucks.com/coffeehouse/store-design

• Bower, Matther (Nov 15, 2012). “10 of the World’s Strangest Concept Cafes.” Flavor Wire. Retrieved 21 Aug 2014, from http://flavorwire.com/346021/10-of-the-worlds-strangest-concept-cafes/10

• “Briggo Coffee Haus.” Architectural Digest. Retrieved 21 Aug 2014, from http://www.architecturaldigest.com/architecture/2013-11/best-modern-coffee-shop-design-slideshow_slideshow_BRIGGO-COFFEE-HAUS_3

• “Cat Café.” Wikipedia. Retrieved 21 Aug 2014, from http://en.wikipedia.org/wiki/Cat_caf%C3%A9

• Geiling, Natasha. “Pay Purr Pet at Japan's Cat Cafés.” Smithsonian.com. Retrieved 21 Aug 2014, from http://www.smithsonianmag.com/travel/paying-purrs-japans-cat-cafes-180949536/?no-ist

• Bloomberg News. “Five Design Tricks Starbucks Uses to Seduce You.” Youtube.com. Retrieved 21 Aug 2014, from https://www.youtube.com/watch?v=EBZ9mcJuNy4.

• Starbucks Coffee. “A Behind the Scenes Look at Starbucks Global Development.” Retrieved 21 Aug 2014, from https://www.youtube.com/watch?v=oipRVTV925s

• http://www.gourmetmarketing.net/restaurant-essentials/restaurant-design-trends/

• http://www.contractdesign.com/contract/design/features/Rethinking-Campus-Fo-10543.shtml

• https://www.finedininglovers.com/blog/news-trends/restaurant-trends-2014/

• http://freshome.com/2010/09/23/mcdonalds-redesign-a-new-era-for-fast-food-restaurants/#ixzz3B30sP1Z5

• http://nrn.com/operations/2020-vision-future-restaurant-design

• file:///C:/Users/Kukukachoo/Desktop/What-s%20Hot-%209%20Restaurant%20Interior%20Design%20Trends%20to%20Consider%20for%20Y.pdf

• http://www.edcmag.com/blogs/14-edc-blog/post/95232-trends-that-reimagine-restaurant-interior

• http://www.bighospitality.co.uk/Special-Features/Design/Design-Restaurant-design-trends-for-2014

• http://foodfanatics.usfoods.com/business/good-looks-arent-everything

• http://www.national-restaurantdesign.com/2013/12/what-restaurant-trends-are-over.html

• http://www.philstar.com/food-and-leisure/2014/01/27/1283549/pinoy-food-trends-watch-out-2014

• http://www.eatsnowornever.com/the-zone-z-malingap/

• http://www.7-eleven.com.ph/

• http://www.spot.ph/eatdrink/54550/new-restaurant-alert-100-revolving-restaurant-at-eastwood-drive-quezon-city