The Governor’s Small Business Forum

Mary Hardin Baylor University, Belton, TX

September 5, 2014

Download this presentation at:

www.SlideShare.net/JRAtkins

Short Impactful VideoYouTube – 60 Seconds or less

Snapchat – It’s not about saving or sharing

Vine – I know it will be 6 seconds or less

SocialCam – 1 to 3 sharing and effects

Instagram Video – 15 seconds

Short Video Fits Well Into Other PlatformsFacebook

Websites

Email

Example: Michael Kors On Instagram

How to? Follow The Leaders and Improve

There is so much “noise” you may have to pay to be heard

The algorithms of Facebook, Linkedin & Twitter prevent you from seeing more content than about 25-33% of your friends, connections or followers

Try it, refine, repeat…

Google Plus, the social media platform from Google, is finally becoming more relevant

More non-tech, non-social media people are using it

Google+ is very relevant to search results

Your Google+ content feeds your Google Search information

Set up your Google+ PageLog into your current Gmail or YouTube Account

Google “How to set up a Google+ Page”

Claim your location or business areaVerify by text or postcard

Fill out your profileThis information will load in search results

Post on a regular basisBe ready to respond to communication

Listen & Respond

The information in the black box came from the Chamber Google profile.

A pictures is worth a 1000 words

63% of all social media content comprises images

We are such a visual society, we tend to process images faster than texts, especially emotional images: sad, funny, compelling, …

Interesting graphic with colorful images

Company Logo

Picture of Bob Knorpp the Bean Cast Host

Easy to read name “the Bean Cast”

The Brand explained “marketing podcast”

LinkedIn continues to rise in use by B to B users

Chamber Master

Enterprise Social MediaTibber

Yammer

Jive

Chatter

Choose an external or internal network

Set objectives for desired results

The project must be sponsored and encouraged by organizational leaders

Who will be included? Employees, Vendors, Customers, Everyone?

Develop Content and Measurement Tools

One place to publish, monitor, respond and create social buzz, content and customer service

Gatorade

Oreo lights out

Most Fortune 100 companies have them

Follow the trend, not the size

What are your objectives?

Pick the scale for your businessSingle work station with 1 monitor

6 workstations with a wall of monitors

What tools will you use?HootSuite

Visual Command Center

MutualMind

Who will generate content

Who are the first responders

Examples: Gatorade & Oreo

It’s taken 6-7 years, but colleges and continuing education programs are churning out bright young minds with skills to produce social media results

Certificates & Degrees

Associates, Coordinators, Managers & Directors

Social Media Teams

Build a Job/Role Description

Clarify Expectations & Build Reporting Structure

Where to get candidatesLocal Universities

MeetUp and Associations

Agencies and Consultants

Typical Recruiting Methods

Workshops, Certificates, Degrees, Work Samples

Socialnomics by Erik QualmanInbound Marketing by Brian Halligan & Dharmesh ShahMashable (Blog on Social Media Trends)HubSpot (Content Marketing Specialists)Social Media 2.0 by J.R. AtkinsBlog Articles

Social Media Trends That Are Sticking Around In 2014 Emerging trends in social media - MIT News Office5 Social Media Trends Every Entrepreneur Needs to KnowThe Top 7 Social Media Marketing Trends Dominating 20147 social media trends in 2014

What I do:

Conference PresentationsExecutive Briefings & WorkshopsConsulting Projects:

Social MediaWebsitesEmail Marketing& More