Trends in Social Media

Presented by Gerri Baum

October 29, 2012

February 2012,

66% of online adults use

social networking

sites

Source: PewResearch Center, 2012

As of August 2012

• 66% of online adults say they use Facebook• 20% use LinkedIn• 16% use Twitter• 12% use Pinterest• 12% use Instagram• 5% use Tumblr

Source: PewResearch Center, 2012

As of August 2012

What Social Media is Used For

Source: NM Incite

The Times They Are a-Changin’

Flipping the Social Media Engagement PyramidConsumers and their individual networks of “people, places and content” are at the top of the pyramid, driving the conversation

rather than being on the receiving end.Source: Matt Goddard, CE, R2i

Brands Are Getting ‘Meme’etized

Memes gain popularity in a similar manner to how a video goes viral. One person shares it with another and another and another, etc. What was originally shared may have very little resemblance to the end

result (or product).

Visits as of March 2012Facebook: 7 billionTwitter: 182 millionPinterest: 104 millionLinkedIn: 86 millionTagged: 72 millionGoogle+: 61 million

Source: Experian

Brands Are Pinning

Facebook Pages Get More Image-Heavy

In a study of the top 10 brands on Facebook, users liked photos twice as often as text updates. And they shared videos 12 times more than photo and text posts combined.

Brands Celebrate Milestones With Elaborate Thank-Yous

Reddit’s “Ask Me Anything” Becomes Promotional Tool

The AMAs are a kind of crowd sourced interview where users pose questions to a celebrity or other interesting figure.

Brands Gain a Sense of Humor

Over 200 retweets in less than 12 hours - Over 1,000 retweets = a WHOLE LOT OF REACH

Steps to Consider

• Keep up with the trends.• Listen to what people are saying and respond.• Zoom in on relevant content –

Get ‘Memeetized.’• Get noticed!• Do something new.• Thank people in BIG ways.• Start some discussions.• Keep a sense of humor.

Gerri Baumgbaum@kalixcommunications.com

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