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ENERGY EFFICIENCYINCREASE ENERGY EFFICIENCY IN SMART METER PILOTS

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ENERGY EFFICIENCY STUDYPart of the SMART meter proof of

conceptincrease energy efficiency via a close feedback loop based on smart meter dataanalysis of the energy consumption within 4750 households with a smart meter

EMPOWER DEMAND II STUDY

empower consumers to reduce consumption via communication & technologyanalysis of 9 smart based energy efficiency related programs with 160.000 households

STUDIES CONCERNING ENERGY EFFICIENCY

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ENERGY EFFICIENCY STUDYAVERAGE SAVINGS ON FLEMISH LEVEL

AVERAGE SAVINGS EXTRAPOLATED TO FLEMISH LEVEL

with detailed consumption feedback based on SMART METER DATA &

REG COMMUNICATION

2,6%*

* Compared to the control group

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AVERAGE SAVINGS PER HOUSEHOLD

4,5%AVERAGE SAVINGS PER HOUSEHOLD

with detailed consumption feedback based on SMART METER DATA &

REG COMMUNICATION

*

* Compared to the control group

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SAVING DIFFERENCE WITH OR WITHOUT SMART METER DATA

Savings with detailed consumption feedback based on SMART METER DATA &

REG COMMUNICATION

Savings with only REG communication

1,5%6%

Savings per household

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SAVING POTENTIAL WITH ADDITIONAL ELECTRONIC REPORTS

saving potential with smart meters when consumers additionally consult their

ELECTRONIC CONSUMPTION REPORT

8%

Consumption reports

Savings per household

6%

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SAVING POTENTIAL WITH AN ADDITIONAL WEB PORTAL

10%Saving potential with smart

meters, when consumers additionally consult their consumption trends on a

WEB PORTAL

Savings per household

6% 8%

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SAVING POTENTIAL WITH POSITIVE & MOTIVATING FEEDBACK

Saving potential with smart meters, when consumers

additionally receive POSITIVE &

MOTIVATING FEEDBACK

15%

Savings per household

6% 8% 10%

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USED METHODS TO EMPOWER CONSUMERS

balanced, positive & motivating feedback

REG communication

smart meter

monthly consumption feedback

weekly consumption feedbackweb portal with consumption feedback

smart meter data consumption feedback

ABCDEFG

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FUTURE METHODS TO EMPOWER CONSUMERS

INCREASE SAVINGS WITH THE ADDITONAL USE OF:

etc.

operation systems linked to appliances

mobile application to control consumption

mobile application to reduce consumption

financial feedback on acquired savings

in-house devices which display consumption

ABCDEFG

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EMPOWER DEMAND II

success factors which can tremendously improve future savings, when

integrated in a holistic approach

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initial message proclaiming initiatives for energy &

money savings

should come from an independent source,

where consumers have no negative association with

1. PRE-OFFERING EDUCATION

people like to explore & discoverpeople don’t like to study & be

taught

to obtain interest & involvement

consumers need to learn at their own pace, way &

desired interest

2. STEP BY STEP DISCOVERY

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3. MIXED FEEDBACK

Paper

Electronic

Home display

Leaflets

Different purposesDifferent customer preferences

Different Feedback Channels

Picture source: Opower; ESB; CER

ABC

D

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4. APPEALING DEVICES

Devices should be

Aesthetic

Intuitive

Simple

Ergonomic

Ambient

Picture source: GEO

ABCDE

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5. EFFECTIVE MOTIVATION

Drip feed communication

Goal setting

Invitation letters

Demonstrating the value of smart meter data

Information about competition

Insights into tangible improvements

ABCDEF

With cost incentives & price

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6. AUTOMATION, SELF CONTROLE & EXPERIMENTATION

Consumers are not opposed to automation

But don’t want to be controlled

Want to have the ability to opt out

Need to understand their behaviour & consequences

through manual involvement

before automation

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8. PARTNERSHIP7. EMPATHY & TRUST

consumers need to be convinced

by utilities

behaviour

promises

guarantees

that they will save & earn money

with minimal inconvenience

Feedback

&

Energy control strategies

are essential to create a partnership

between utility & consumers

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KEY LEARNINGS

?%

Consumers can be empowered, to tremendously reduce their consumption via the combination of:

Effective communicationFeedback

Personal interaction

Well balanced, positive & motivating communication with psychological aspect

TechnologiesAppealing devices

Efficient technologies

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CONTACT DETAILS

Sales: Frank Sels

frank.sels@trilations.com

T +32 3 877 64 00

Prins Boudewijnlaan 30

BE-2550 Kontich (Antwerp)

Belgium

Author: Alex Curtoud