Web 2.0

Use Case

Founded in 2000

Currently one of the world’s largest travel websites

WhatIsTripAdvisor

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45 Million Reviews - 20 Million Users

Users can submit: Reviews, “Helpful Votes”, Photos

These then effect the popularity index

HarnessingCollectiveIntelligence

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Pattern

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DataIsTheNextIntelInside

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Pattern

2

45 Million Reviews - Equivalent to Millions of Travel Books

Whole World In Your Pocket

Read-Write Web

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InnovationInAssembly

Pattern

3

Personalised Menus, allowing for tailored information

Dynamic Searches, broken down into subsections

Simplistic Design

RichUserExperience

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Pattern

4

6 different mobile devices

Leverage the rich media available - Makes device “smarter”

Access anywhere

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SoftwareAboveTheLevelOfASingleDevice

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Pattern

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PerpetualBeta

Pattern

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A review is a review

Previous Alternative - Travel Guide

LeveragingTheLongTail

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Pattern

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Has 900+ Employees

Wikipedia only has 22

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LightweightModels&CostEffectiveScalability

Pattern

8

BuildOnCollectiveUserValue

ActivateNetworkEffects

WorkThroughSocialNetworks

DynamicallySyndicateCompetence

RecombineInnovations

WantMore?

www.Tripadvisor.com

http://oreilly.com/web2/archive/what-is-web-20.html