Alexander Ljung alex@trustmojo.com

Eric Wahlforss eric@trustmojo.com

People, Profiles & Trust

How is human changing?

Trust

Trust comes in many flavors

Why do we need trust?

Photo: Angus Dunican / mccloud

Trust is a balance between knowledge

and ignorance

Photo: Altus / /\ltus

Trust is a reducer of social complexity

Calculus-based trust

Identification-based trust

Establishing trust

Expressions

Expressions

Explicit

Expressions

Explicit Implicit

Does everythingfor you

Does Everything

Does EverythingDoes

nothingfor

you

Reading profiles

Maintaining trust

Ambiguity byArchitecture

Babe, I got to go, my cash card is running low…

“Limitations as Limitations”

“Limitations as enablers”

“Limitations as Limitations”

Limitations associal resources

They take the blame…

…and help us maintain our relationships

Performativity

C=SN(d)-Le-rt N(d-σ√t)

“Engine, not camera”

Not only me performing

representations...

…representations performing me

Can they change how we think of

trust?

What does this mean for designers?

It’s not about the “share” button

It’s not about the “rate this” button

It’s about being sensitive

Different trust forms

Different ways of influencing trust

Profiles are performative

Different trusting behaviors

Different trust forms are good for

different things

But they all have one thing in common

They reduce social complexity

They enable participation & collaboration

Getting the architecture right is hard

Being sensitive is key

We are at the beginning

Alexander Ljung

alex@trustmojo.com

Eric Wahlforss eric@trustmojo.com

Trustmojo is a project by Strategy Interaction&

trustmojo.com/book

trustmojo.com/book

Strategy Interaction&