Post on 02-Nov-2014
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June 18, 2008
Tuning Enterprise SearchGilbane San Francisco
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Why Bother Tuning?
Enterprise 2.0 Makes this Critical
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Define Success
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Define Success
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Measure Success
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Follow the Searchers
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Topology of Search
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Topology of Search
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Topology of Search
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Best Bets / KeyMatch
Thesaurus / Query ExpansionAuthority / Biasing
ShortTail
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Short-Tail Tactics
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Short-Tail Tactics
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Short Tail Tactics
• Take Top 100 Terms
• Group Thematically
• Work with SME to Identify “Best” Content
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Mid Tail
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Mid-Tail Tactics
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Mid Tail Tactics
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Long Tail
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Long-Tail Tactics
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Long-Tail TacticsTsenu.xml
<XML ID="Microsoft Search Thesaurus">
<thesaurus xmlns="x-schema:tsSchema.xml">
<expansion>
<sub>NGO</sub>
<sub>non-government organization</sub>
<sub>not for profit</sub>
<sub>charity</sub>
</expansion>
<expansion>
<sub>timeoff</sub>
<sub>time off</sub>
<sub>PTO form</sub>
</expansion>
</thesaurus>
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Effectiveness
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Two Closing Thoughts
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Use Scenarios• Scopes/Collections
• Interface Design
• Data Sources
• Vocabulary / Acronyms
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How Not to Lose Your Job
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More Informationwww.nonlinear.ca/whitepaper
• Best Practices: CMS & SEO
• CMS Governance
• Proven Approaches for GSA
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rwoods@nonlinear.ca
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