Post on 12-Apr-2017
transcript
New
Tourism
ok
New Marketing
WOM + Internet
NEWS
NEWS FLASH!
Technology enables consumers with better travel alternatives causing higher expectations.
Tourism is now more difficult then ever for satisfying high demanding new travelers.
In New Tourism
Travelers rely on digital for travel inspiration as well as research and booking.
Travelers are increasing their enrollment in loyalty programs impacting their likelihood to book.
Travelers comparison shop for travel, and anticipate shopping around more in the next year.
Travelers move across devices for all types of travel activities, from research to booking and check-in.
Usage of user comments and online travel videos is increasing among travelers.
MustTrends
TourismMarketing
Micro online-platforms with up-to-date local info and lifestyle content with extensive use of visuals and videos.
More personal content and friendly interaction with user recommendations and reviews.
Deep and cross-integration with multiple Social Media channels.
Full responsive across all devices and instant mobile accessibility.
Attractive local offers, unique deals and memorable experiences.
MustTrends
TourismMarketing (cont.)
Creative 360 travel campaigns with attractive incentives.
Extensive use of maps and comprehensive search.
Continous SEO & SEM and cross-integration with multiple Social Media channels.
User registrations and subscriptions for periodic newsletters and instant deals.
Instant visitor assistance via online chat.
click