Post on 09-Aug-2015
transcript
Hoffman CaseA story about a college student killed while working as a confidential informant for Tallahassee policeSOCIAL MEDIA: This story generated a lot of talk in the community and attracted a young demographic. To facilitate buzz and reach this community, we created a Facebook Group, Twitter feed, YouTube channel and launched forums on our website.
Election Night
• Live Video streamed all night keeps readers informed8,560 minutes of video was viewed
• Live blog allows readers to participate in coverage and reporters to interact and upload photos and videos from the field
Dog Island
• The Dog Island project brought in 277,000 page views.
• Social MediaWe launched a Facebook fan page and Twitter account to spread the word and give people who love the island a sense of community. Dog Island has 957 fans on Facebook.
In a piece about an eroding barrier island we used a slide show and interactive maps to illustrate the nature of the slipping sands.
National Signing Day• Content curation: Our Twitter
hashtag for coverage of FSU’s recruiting class was picked up by most media covering FSU, including the university sports information. This created a one-stop-shop for our readers. #FSUNSD
• Live VideoWe offered readers live video of area signings and FSU’s news conference.8,988 minutes of video was viewed
Blogs• Interact with readers• Include multimedia
Bob’s blog June 13Bob’s blog June 7
Bus decentralization project• The city is undergoing major
changes to the bus system.• Online elements include:
route maps, fee schedule, photo galleries of sidewalk construction and buses training on the new, decentralized routes.
• We created a Facebook page to encourage community conversation and feedback.
• We will launch a mobile survey about the experience using the Survey on the Spot mobile tool when the system launches.