Turn Website & Social Media Traffic Into Gold

Post on 12-May-2015

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This presentation will share 10 cutting edge strategies to generate massive website traffic and social media clicks and turn that traffic into revenue.Experience level: IntermediateTarget audience: Affiliates/PublishersNiche/vertical: Soical MarketingJay Berkowitz, Internet Nursery School Professor and CEO, Ten Golden Rules (Twitter @JayBerkowitz)

transcript

Turn your Website & Social Media Traffic into Gold

Photo Credit Flickr hto2008

Jay Berkowitz

Recent MediaWall Street Journal

Recent MediaFOX TV

Photo Credit Flickr Kate Raynes-Goldie

S-Commerce

Facebook Ads

Google Analytic’s URL Builder

#1 Facebook!@JayBerkowitz #ASE10 Facebook Fan

Pages are the new business websites. Got yours?

S-Commerce – Delta selling tickets from their Facebook Fan Page! @JayBerkowitz #ASE10

Test Facebook Ads landing on Facebook FBML Pages. Track with Google Analytics URL Builder @JayBerkowitz #ASE10

Groupon Announces $1.35 Billion Valuation Round

#2 Daily Deals

Daily Deals are Hot! Woot.com sold for $140 Million. Groupon $1.35 Billion valuation @JayBerkowitz @OMS

http://bit.ly/2TypesofSocialMedia

#3 Info Product Launches

Info Product Launches are the hottest way to Make Social Media Make Money @JayBerkowitz #ASE10

@JeffWalker invented ‘Product Launch Formula’. Free Content, List Build, Relationship, Limited Time Offer, Create Product @JayBerkowitz #ASE10

#4 “Turn back the Clock”Photo Credit RoadsidePictures Flickr

www.Facebook.com/TenGoldenRules

www.Twitter.com/TenGoldenRules

www.TenGoldenRulesblog.Blogspot.com

#4 Protect Social Assets

It’s like the domain name rush of 1995 all over again get your Facebook Fan Page, Twitter and LinkedIn ‘domains’ @JayBerkowitz #ASE10

Protect your name, your company and company brands on Facebook Fan Page, Twitter and LinkedIn @JayBerkowitz #ASE10

#5 Build your List!

Help People!

Follow people with Common Interests

Follow people with Common Interests

Recognize and Interact!

Location Based Networking

#5 Build Your List!

Build Friends by helping people and adding value to online communities @JayBerkowitz #ASE10

Recognize and Interact with ‘friends’ on Blogs and Social Media @JayBerkowitz #ASE10

Ethical Bribes’ such as eBooks and contests are good strategies to build your social media list @JayBerkowitz #ASE10

Great Content

Strategy #6 - Great Content Geekcast.FM that “Affiliate

Thing”

Great Content

Strategy #6 - Great Content Geekcast.FM “Affiliate Marketing

Fanatics”

Great Content

Strategy #6 - Great Content

HubSpot Video Podcast on iTunes

10 Golden Rules Podcast

Strategy #6 Great Content

Great Content in Social Media Builds Links, Builds Subscriptions and makes ‘friends’ @JayBerkowitz #ASE10

Monetize Content with a paid version through a club or paid subscription @JayBerkowitz #ASE10

Mario Armando Lavandeira, Jr. was an out of work actor 4 years ago today his blog generates $110,000 per month #7 Monetize

Mario Armando Lavandeira, Jr. was an out of work actor 4 years ago today his blog generates $110,000 per month #4 MAKE CONTENT MAKE MONEY

Blogs: 77.7 million unique visitors in the US77% of active Internet users read blogs Blogs with 100,000 + unique visitors a

month earn an average of $75,000

Affiliate Banners

$5 - $2500

Sponsorships

#7 Monetize Social Content

Monetize your great content with AdSense, Affiliate Banners & Links and sponsorships @JayBerkowitz #ASE10

A blog with 100,000 unique visitors can generate $75,000 per month @JayBerkowitz #ASE10

Product Demonstration

http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2010/

YouTube is the #2 Search Engine

YouTube is the #3 Website (Alexa)

#8 Video!

Blended Search

Choose 2 Keywords (Long/Short Tail)

Google AdWords, WordTracker.com, Keyword Discovery

Create your own Channel

Keywords in Title

Keywords in

Description

You Tube Video page

Keywords in

Description

Description includes a

link

Optimize tags

Keywords in Title

Optimize for YouTube

Participate in the YouTube Community & Attract Comments

#8 Video!Only 46% of marketers are doing video,

YouTube is the #2 search engine and #3 website! @JayBerkowitz #ASE10

Add video to your marketing program with humor, product demonstration and how-to’s @JayBerkowitz #ASE10

Optimize for Video Search: Create a Channel, Optimize Titles & Descriptions, Participate in Community, Build subscriptions, ratings, favorites, links @JayBerkowitz #ASE10

Brian Clark – Copy Blogger Thesis Theme

Zygna - $3 Billion!

Strategy #9 App-etizers

@JoelComm has sold over $1 Million worth of iFart apps – the iPhone Woopi Cushion #ASE10 @JayBerkowitz

App-WoW! Facebook game maker Zygna is 3 years old and has a $3 Billion Valuation! #ASE10 @JayBerkowitz

Strategy #10 Create a Community

Strategy #10 Create a Community

.org

Google Page Rank 4/10

695 pages indexed ‘read’ by Google

SEO QuakeToolbar

Alexa Rank 325,985

544 Links TO the site

.org

Strategy #10 Create a Community

#10 Create CommunityCreate a Community of people

around a common passion. Tools include NING, MemberGate and WordPress Apps #ASE10 @JayBerkowitz

Stimulate Activity in your community or it will wither away #ASE10 @JayBerkowitz

1. Facebook2. Daily Deals3. Info Product Launches4. Protect Social Assets5. Build your List!6. Great Content7. Monetization8. Video!9. App-etizers10.Create a Community

Turn Website & Social Media Traffic Into Gold

What is TenGoldenRules?

What is TenGoldenRules.com? Affiliate Program Management

What is TenGoldenRules.com?

Social Media

What is TenGoldenRules.com?

Blogs

What is TenGoldenRules.com?Video

What is TenGoldenRules.com? Search Engine Marketing

What is TenGoldenRules.com?Landing Pages & Conversion

What is TenGoldenRules.com? New Program Launch Strategy

1. Try 1 thing today!2. Please ‘pay-it-forward’ Be my friend! Linked In, Twitter

@jayberkowitz www.InternetMarketingClub.org Speaking Opportunities Consulting, Search, Conversion,

Affiliate http://

presentations.tengoldenrules.com3. Q&AJay Berkowitz www.TenGoldenRules.com

561-620-9121

Jay@TenGoldenRules.com

Turn Website & Social Media Traffic Into Gold

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