Post on 12-Aug-2015
transcript
* June 2015 Airtime has decreased by 11.0% as compare to May 2015.
Total Minutes of Advertising
Trend AnalysisComparison May 15 - June 15
May-15 Jun-15
440,545
391,616
* June 2015 Airtime has increased by 14% as compare to June 2014.
May 14 May 15
Trend AnalysisComparison May 14 - May 15
Total Minutes of Advertising
342,567
391,616
June 14 June 15
TOP 10 ADVERTISERS% Share of Advt. Minutes
UNILEVER PAKISTAN
TELENOR PAKISTAN
PEPSI COLA
COCA COLA
NESTLE PAKISTANSAMSUNG
PROCTER & GAMBLEQMOBILE
RECKITT BENCKISER
ENGRO FOODS
12%
5%
4% 4% 4% 3% 3%3% 3% 3%
Top 15 ChannelsAcross All Genre - % Share of Advt. Minutes
4%4%
3%3%
3% 3% 3% 3% 3% 3% 3% 3% 3%2% 2%
Top 15 Prime Time Channels – Across All GenrePrime Time (19:00 - 22:59)
% Share of Advt. Minutes
TV ONECITY42
ABB TAKK
NEWS ONE KTNAPNA TV
A-PLUSSINDHTV
KOHINOOR
ARY DIGITAL
EXPRESS ...JALWA
ARY NEWS
AAJ NEWS 8XM
3%3%
3% 3%3% 3% 3% 3% 2% 2% 2% 2% 2% 2% 2%
ENT43%
NEWS42%
MUSIC6%
KIDS3%
MOVIES2%
SPORTS1% HEALTH
1%FOOD
1%
Genre Split in June 15% Share of Advt. Minutes
% Share of Advt. Minutes
Time Band Split June 15
Late Night (00:00 - 05:59),
11%Morning Time
(06:00 - 11:59), 20%
After Noon (12:00 - 16:59),
25%Evening Time
(17:00 - 18:59), 11%
Prime Time (19:00 - 22:59),
27%
Late Prime Time (23:00 - 23:59), 6%