Confidential – Calero Media Systems, Inc – May 2008

1

Calero Media Systems

Play the Web on your TV!

CaleroServer Advertiser /

content provider

Links

TV Behavioral Ad Model

1internet

home

Confidential – Calero Media Systems, Inc – May 2008

2

Calero Media Systems

Play the Web on your TV!

Viewer sends a URL to player

TV Behavioral Ad Model

2

CaleroServer Advertiser /

content provider

Confidential – Calero Media Systems, Inc – May 2008

3

Calero Media Systems

Play the Web on your TV!

TV Behavioral Ad Model

url & IP are sentto calero db3

CaleroServer Advertiser /

content provider

Confidential – Calero Media Systems, Inc – May 2008

4

Calero Media Systems

Play the Web on your TV!

Qualified linkssent to client

TV Behavioral Ad Model

4

CaleroServer Advertiser /

content provider

Confidential – Calero Media Systems, Inc – May 2008

5

Calero Media Systems

Play the Web on your TV!

TV Behavioral Ad Model

Viewer clicks Link 5

CaleroServer Advertiser /

content provider

Confidential – Calero Media Systems, Inc – May 2008

6

Calero Media Systems

Play the Web on your TV!

click confirm = bill $

TV Behavioral Ad Model

6

CaleroServer Advertiser /

content provider

Links