Post on 30-Jun-2015
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1 © 2005 Nokia Nseries 23/11/2005 / IDATE 2005
TV Goes Mobile
Richard SharpVice PresidentRich MediaMultimedia
2 © 2005 Nokia Nseries 23/11/2005 / IDATE 2005
TV – The Most Popular Media
2 BN viewers and still growing
“Did you watch ……………?”
Digital lives are no longer 9 to 5
Connectivity, mobility and TV
3 © 2005 Nokia Nseries 23/11/2005 / IDATE 2005
Consumer response to Mobile TV
•Positive response from 500 trialists in Finland Pilot (May 2005) using mobile TV devices with live services
–58% thought the concept of mobile TV was interesting–41% claimed they would buy future mobile TV services–50% found 10 euro to be acceptable monthly fee
4 © 2005 Nokia Nseries 23/11/2005 / IDATE 2005
Anticipated Viewing BehaviourSparetime - “Use spare time to watch a bit of TV”Trains, planes, buses, waiting, traveling
Must See- “I don’t want to miss my favorite show”Use device to keep up to date wherever you are
Catch up - “I have to see that breaking news right now ‘’
Use device to watch key moments unfold
Quick escape - “I need a break - is there anything good on ”
Use device to entertain during spontaneous breaks
Background - “I like a bit of MTV when I’m working”Used as background at work or at home
5 © 2005 Nokia Nseries 23/11/2005 / IDATE 2005
6 © 2005 Nokia Nseries 23/11/2005 / IDATE 2005
DVB-H is the Preferred Technology
• Open standard – ETSI – Wide input, innovation, competition = customer and
consumer benefit• Global support – DVB
– 260+ broadcasters, manufacturers, network operators• Cost effective content delivery
– In Theory – Up to 23Mbit/s over 6MHz – In use – one example - 27 channels over 8MHz at 300
kbps• Extended battery life due to time slicing
– Over 4 hours watch time with 1500mAh battery• Flexibility for mobile broadcast networks
– SFN or MFN , DVB-T compatibility
7 © 2005 Nokia Nseries 23/11/2005 / IDATE 2005
0
10
20
30
40
50
60
70
80
2005 2006 2007 2008 2009 2010
Mill
ions
DVB-HT-DMBS-DMBISDB-TAnalogue
DVB-H is the Preferred Technology
Source: Informa, May 2005
8 © 2005 Nokia Nseries 23/11/2005 / IDATE 2005
DVB-H Worldwide
Mobile Broadcast networkMobile Broadcast networkMobile TVchannelsMobile TVchannels
MobileTerminalMobile
Terminal
Cellular networkCellular network
9 © 2005 Nokia Nseries 23/11/2005 / IDATE 2005
Mobile Broadcast Solution 3.0
Broadcast
Network
Broadcast
Network
CellularNetworkCellularNetwork
Open Air Interface
ContentESGContent
Interaction
BroadcastService
Manager
BroadcastAccount Manager
Bro
ad
cast
Enca
psu
lato
r
Nokia Mobile Broadcast Solution 3.0
10 © 2005 Nokia Nseries 23/11/2005 / IDATE 2005
TV goes Mobile with the Nokia N92• Watch up to 4 hours TV
• Large 2.8’’anti glare screen with 16 million colours
• One Key TV access• 30 second replay, 30 minute recording• Always up to date Electronic Service
Guide Dedicated 4-in-1 media keys • Full Nokia Nseries feature set
– Music player, FM radio & Visual Radio
– 2 MP camera
11 © 2005 Nokia Nseries 23/11/2005 / IDATE 2005
Business System
ContentProvisioning
ContentAggregation
DVB-HService
Operation
BroadcastNetwork
Operation
CellularService
Operation
CellularNetwork
Operation
e-CommerceService
Provisioning
E-Cmmerce
Content rights
Billing & Helpdesk
<10 million € 1-x00 million €
<10million €
BroadcastService
Manager
BroadcastService
Manager
Consumer
12 © 2005 Nokia Nseries 23/11/2005 / IDATE 2005
Case FinPilot
ContentProvisioning
ContentAggregation
DVB-HService
Operation
BroadcastNetwork
OperationConsumer
CellularService
Provisioning
CellularNetwork
Operation
e-CommerceService
Provisioning
13 © 2005 Nokia Nseries 23/11/2005 / IDATE 2005
Nokia NSeries : Watch New
• Broadcast TV with DVB-H technology
• Streaming video with 3G or WLAN
• Video to-go:download video from PC
14 © 2005 Nokia Nseries 23/11/2005 / IDATE 2005
Summary
• Nokia N92, the first in a range of DVB-H capable devices
• Nokia’s Mobile Broadcast Solution enables multi vendor interoperability
• Commercial launches announced in Italy and Malaysia for 2006
• Finland january 2006 : Public inquiry for a Mobile TV licence
• DVB-H will become a standard multimedia feature
• New business opportunities for all industry players
• TV is going mobile!
15 © 2005 Nokia Nseries 23/11/2005 / IDATE 2005
Thank YouQuestions?
www.nokia.com/mobiletv